Evolve or fad away is the old foodservice adage. In the case of 7-Eleven with over franchises and/or licenses more
than 69,077 stores open around the world one thing is clear
according Steven Johnson, Grocerant
Guru® at Tacoma, WA
based Foodservice Solutions® there is no other food retailer better at evolving
that 7-Eleven.
Set on the foundation of saving consumer time, 7-Eleven
has focused on its core time stared consumers with innovation after innovation. Today 7-Elevens digital team is at the
industry forefront expanding effortless and convenient solutions with relevance
to edifying its relations with today’s consumers.
7-Eleven digital team recently announced
that it has reached 25 million loyalty members through its 7Rewards loyalty
program. Since expanding its 7Rewards loyalty program two years ago, 7-Eleven
has seen membership in the app-based platform almost triple (266%) from 9
million to 25 million members.
How are you engaging consumers? Is your
brand driving relevance with technology?
While technology is important Foodservice Solutions® grocerant scorecards indicate that Gen Z and
Millennials are drawn to 7-Eleven in large part because of ‘price’ and new
fresh food and beverage offering many of them with the ‘halo’ of better for you
around them.
Within every sector for foodservice today
it is still the food & beverage offerings customer frequency first and
technology can edify that relationship in a proactive, meaningful and
measurable way.
For
international corporate presentations, regional chain presentations, local
educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA
based Foodservice Solutions. His
extensive experience as a multi-unit restaurant operator, consultant, brand /
product positioning expert and public speaking will leave success clues for
all. For more information visit www.GrocerantGuru.com , www.FoodserviceSolutions.us or call
1-253-759-7869
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