Build more Wegmans Lifestyle Stores or
give consumers fresh food fast via a qualitative restaurant? The choice was clear in the case of Wegmans full-service restaurant Blue Dalia according
to Steven Johnson Grocerant Guru®
at Tacoma, WA based Foodservice
Solutions® close
Blue Dalia it’s not in line with the fresh fast food you are selling at your
stores.
The Blue Dalia, which closed, just
18 months after opening. Grocery stores even if they are ‘lifestyle’ retailers
must understand that selling quality fresh prepared Ready-2-Eat and Heat-N-Eat
food in a grocery store for immediate consumption or customized home meals is
not the same as selling food at or in a restaurant.
A Wegmans spokesperson stated, “The
reason, in large part, that the Blue Dalia closed was that it competed with our
own in-store restaurant food options, like the burger bar, sushi, pizza and
much more.”
Foodservice Solutions® grocerant scorecards are do not reflect the
spokespersons naïve comments. The simple
fact is a grocery store service deli / prepared food customer is the same as
the restaurant customer but the expectations for each eating occasion is tremendously
different.
Success does leave clues and grocery
stores can successfully open and run restaurants and restaurants can sell
grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food with success if
they take the time to understand the unique attributes consumers are looking
for.
Looking for
success clues of your own? Foodservice Solutions® specializes in
outsourced food marketing and business development ideations. We can help you
identify, quantify and qualify additional food retail segment opportunities,
technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant
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