The ‘Green New Deal’ has caused quite a
stir in the U.S. with consumers looking for sustainable solutions, and politicians
running from or too environmental issues in order to garner more votes. According
to Steven Johnson, Grocerant Guru® at Tacoma, WA
based Foodservice Solutions® retailers will have to
step-up and lead. Those who do will
garner the attention of consumers.
Walmart’s
UK retailer Asda has
announced that it has switched to 100% recyclable cardboard
trays for its entire steak range. This new packaging initiative will allow the
retailer to remove more than 23 million black plastic trays, each year, across
its Extra Special, Butchers Selection and Farm Stores lines.
Get this, it will result in an annual
reduction of 700 tons of plastic from its operations, which is equivalent to
the weight of six blue whales. The products in the new packaging were rolled
out online and in stores on 14 December of this year. Now that’s a great first
step.
Asda’s senior buyer for red meat and
fish, Paul Geary, stated, “We are passionate about delivering our commitment to
customers to use less and recycle more and this move marks the next step in our
journey as we strive to make all of our own-brand packaging 100% recyclable by
2025.
Geary continues “There is still some
confusion around packaging and what can or can’t be recycled and by moving our
entire range of steaks to recyclable cardboard trays, it means our customers
don’t have to choose between living sustainably and purchasing quality, great
value steaks".
Without a doubt as you can imagine the
packaging initiative received a positive response from customers, which
prompted the retailer to introduce the packaging in all private-label steak
brands.
Note: earlier this year, Asda pledged to
incorporate 30% recycled content in its plastic packaging by the end of 2020,
and 15% overall reduction in plastic by February 2021
Interested in learning how Foodservice Solutions 5P’s of Food
Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us for
more information.
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