Success is contagious at Domino’s as it seems every
time Domino’s Pizza has a success
step it is followed-up with another according to Steven Johnson, Grocerant Guru®
at Tacoma, WA based Foodservice
Solutions®. Fresher, faster, food
delivery has a ‘halo’ of better for you around it that’s in larger part too
back-in the Domino’s focus was 30 delivery.
Now to enable fresher
faster, urban delivery with a sustainable halo of better for you Domino’s New Zealand General Manager
Cameron Toomey New Zealand based electric vehicle manufacturer UBCO about supply
possibilities.
Ok, so
just think, with food delivery orders on the rise, Domino’s Pizza is embracing
electric transport. And Kiwi business UBCO is providing new electric motorbikes
for the growing Domino’s fleet. Two Kiwi businesses innovating for the good of
the planet (and pizzas). How is that not a win, win?
Cameron
Toomey stated "The UBCO bikes have several advantages over cars
when it comes to deliveries. They are faster through heavy traffic, parking
isn't an issue, they're cheaper to run and more environmentally friendly. Our
delivery teams safely deliver thousands of pizzas each week and we see the UBCO
bikes as an important part of our fleet going forward."
For the rest of you, think about this
quote for a recent article: “The
UBCO 2X2 is not your standard electric bike. UBCO has, in effect, created a new
category of vehicle called a ‘Utility Bike’. Originally developed for off-road
use the utility bike has drawn an increasing following for on-road use in a
variety of sectors such as commuting, prepared food and grocery delivery,
postal and freight.” Prepared food? Yes, Grocerant niche Ready-2-Eat and Heat-N-Eat
fresh food delivered from an electric bike, it cost less than a car and is seen
as better for you according to Johnson.
Regular readers of this blog know that our own
Grocerant Guru® touts a successful digital marketing platform that is consumer
interactive and participatory and once again Domino’s is doing all the right
things within the marketing space as well.
So, Domino’s customers can now compete in Domino's Homemade Film
Festival contest by submitting a home movie that showcases their love of
Domino's for the chance to win free pizza for a year.
Kate Trumbull, Domino's vice president of advertising
stated, "Millions of Americans are spending more time than ever at home
and looking for activities to entertain their families," .. "What
better way to have a fun day than to make a home movie and possibly win free
pizza for a year because of it? Domino's might even use some of the submissions
in a future TV commercial."
So get started as Domino's Homemade Film Festival
is accepting videos through Aug. 21 at www.DominosFilmFest.com. Customers can
visit this site to vote for their favorite home movie between Sept. 7-11. On
Sept. 18, Domino's will announce the grand prize winner who will receive free
pizza for a year in the form of $1,560 in Domino's eGift cards. The
second-place winner will receive a $500 Domino's eGift card, while third place
will receive a $200 eGift card.
Domino's Homemade Film Festival was inspired
by the brand's latest lo-fi TV spot, which was filmed with an iPhone. For a complete
list of requirements and to read about some inspirational filming ideas, such
as showcasing how you eagerly wait for your Domino's delivery, visit www.DominosFilmFest.com .
For
international corporate presentations, regional chain presentations, local
educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA
based Foodservice Solutions. His
extensive experience as a multi-unit restaurant operator, consultant, brand /
product positioning expert and public speaking will leave success clues for
all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call
1-253-759-7869
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