Ok, I know that
back in the day going to the drive-in movies was all the rage during the
summer. Even I went and I have to admit
it was more fun and a better experience that I had ever believed it would
be. Well Walmart is extending its brand invitation
to include a drive-in move.
With many summer camps closed, sports on
hold, this year due to the coronavirus pandemic, Walmart has announced two new
experiences to help bring families together for traditional fun in
nontraditional ways.
So, get this first, Camp by Walmart, is a free star-studded virtual camp
that brings summer activities directly to customers’ own backyards, and the
second, in partnership with Tribeca Enterprises, is a touring drive-in movie
theater that will transform Walmart parking lots into outdoor cinemas.
Janey Whiteside, chief customer officer,
Walmart stated “Summer hasn’t really
felt like summer yet, and I know I hear every day, ‘Mom, I’m bored!’” …
“Through our digital means and vast footprint of stores, we’re hoping to bring
some summer fun to families across the country. We know Walmart plays a role in
our communities that extends far beyond getting them necessary supplies, and we
see that now more than ever.”
Walmart is teaming up with celebrities
Drew Barrymore, Neil Patrick Harris, LeBron James, Idina Menzel and Todd Oldham
to create a new summer camp experience designed for the internet. Camp by
Walmart is being produced and developed in partnership with CAMP, a Family
Experience Company, and powered by the interactive video platform eko. Each of
the celebrities is stepping outside of their day job to serve as camp
counselors, leading kids through sessions varying from arts and crafts to
fitness and other activities to keep them active and entertained.
Each day of Camp by Walmart will kick off
with Head Camp Counselor, actor Neil Patrick Harris, who sends families through
one of 14 camp challenges, from “Neil’s Charades” to musical Mad Libs. Now that
is interactive and participatory brand marketing, that is good for everyone
according to Steven Johnson, Grocerant
Guru® at Tacoma, WA based Foodservice Solutions®.
So, families can now access 50 Camp by
Walmart activities for free by visiting the Walmart app. Celebrity- and
expert-led camp sessions will roll out across the summer, including:
• “The Great Family Challenge,” which
features various family-bonding activities, including actress Drew Barrymore
taking campers through a makeup tutorial and basketball star LeBron James
leading participants through mental and physical activities with help from his
I PROMISE School educators;
• A morning kickoff with Head Camp
Counselor, actor Neil Patrick Harris, who sends families through one of 14 camp
challenges, from “Neil’s Charades” to musical Mad Libs;
• “Skills Camp” is a talent show that
features experts teaching new skills, like singer and actress Idina Menzel, who
showcases her singing skills to campers; and
• Designer Todd Oldham reimagines “Smarts
and Crafts,” which teaches campers about creativity through the lens of arts,
crafts and fashion
Camp by Walmart will offer 200 more new
activities throughout the summer to keep families everywhere entertained.
eko technology allows campers to make
choices along the way that shape the outcome of their experience, creating
increased interactions that reflect campers’ interest.
To access Camp by Walmart, customers can
download the Walmart app, or update their existing Walmart app, and look for
Camp by Walmart in the app’s Services tab from the bottom navigation.
Now let’s talk about the drive-in; so working
with Tribeca Enterprises for two drive-in experiences, Walmart is transforming
160 of its store parking lots into contact-free drive-in movie theaters where
customers can safely gather to watch movies programmed by the Tribeca Drive-in
team. Come on is that cool or what?
So, in August, Walmart will roll out
drive-in movies in towns across the country for a combined 320 showings. This family-friendly
night will include hit movies, special appearances from filmmakers and
celebrities and concessions delivered right to customer vehicles.
Walmart’s drive-in tour will run through
October. Additional details will be announced closer to the start
of the tour. Ahead of each screening, Walmart will make it easy for
families to fill their picnic baskets by ordering their drive-in essentials
online for curbside pickup on the way to their movie. For families itching for
the big screen now, Walmart is also partnering with the Tribeca Drive-in to
serve as a presenting partner for its Tribeca Drive-In movie series, which began,
July 2.
Jane Rosenthal, CEO and co-founder of
Tribeca Enterprises and Tribeca Film Festival stated , "Drive-Ins have been a signature
program for Tribeca since we started the Tribeca Film Festival 19 years ago
after 9/11,” … "But now, the Tribeca Drive-In is much more than a fun,
retro way to see movies — it’s one of the safest ways for communities to
gather. We are thrilled to partner with Walmart to bring more people together
around the shared cinematic experiences that Tribeca is known for."
Throughout July, families in Arlington,
Texas; Pasadena, Calif.; Nassau County, N.Y.; and Orchard Beach in the Bronx,
N.Y., will be treated to Tribeca Drive-In screenings of modern classics and
family favorites, like Wonder Woman and Space Jam,
with a mix of ticketed and free events honoring frontline workers. The full
schedule and tickets can be found at TribecaFilm.com.
Success does
leave clues. One clue that time and time again continues to resurface is “the
consumer is dynamic not static”. Regular
readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Our Grocerant Guru® can help your
company 253-759-7869.
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