Marco’s Pizza Empowering Customer Choice

 

Success does leave clues. Becoming customer centric, focusing on relevant consumer touchpoints is always a good thing according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Chain restaurants are in a fight to survive today like no other time in living memory. By mid-summer, we are told the pandemic will be moving on and consumers will return to a new normal.  Whatever normal is.  In the minds-eye of the Grocerant Guru®, that will include interactive and participatory meals and Marco’s Pizza wants to be center stage meeting that need-set.

Marco’s Pizza recently debuted all-new Build-Your-Own Pizza Bowls as a national menu item starting Mid-January. Empowering pizza lovers to enjoy a crustless pizza baked in a bowl with Marco’s original sauce recipe, three fresh signature cheeses, and their choice of up to four toppings for $7.99. Prices may vary depending on location with additional toppings costing extra.

Regular reader of this blog knew that, Marco’s became the first national pizza delivery brand to offer crustless pizza. The Marco's Pizza Bowl line allows consumers to enjoy its delicious pizza while following a higher-protein, lower-carb diet. The Build-Your-Own Pizza Bowl product joins its crustless pizza siblings, the Specialty Pizza Bowls, which come in three varieties: Deluxe, All Meat and Garden.

Marco’s Build-Your-Own-Pizza Bowls is a different way for consumers to enjoy Marco’s quality pizza, but without the crust. Marco’s gives pizza lovers permission to eat pizza with a fork, allowing customers to pick and choose their own ingredient combinations.

Chief Marketing Officer Chris Tussing stated “Our customers loved our Specialty Pizza Bowls and told us they now want to make their own creations,” …. “Whether it’s our signature Old World Pepperoni, freshly sliced Roma tomatoes, or our high-quality Italian sausage, we’re providing a different, more customized way for pizza lovers and their families to experience our premium ingredients.”

Senior Director of Culinary Innovation for Marco’s Andy Dismore stated, “Adapting to consumer trends is part of our DNA and this carb-cutting alternative proved to be a bold and refreshing move in our category, so we learned in. No one can match our original sauce, signature cheese and high-quality toppings baked into a delicious, crustless pizza experience.”  How, are you empowering customer relevance?

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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