When working from home what are you doing
for lunch? Are you skipping lunch? Cooking Lunch, or are you going out to
lunch? You just might think that lunch
daypart has gotten lost in the shuffle between booked Zoom meetings, phone call
and emails. According to Steven Johnson, Grocerant
Guru® at Tacoma, WA based Foodservice
Solutions® its time to ‘look a customer a head’ and invite them into a comfort
zone that is familiar, comfortable, and profitable.
Back in the day, (pre-pandemic), lunch
could be the highlight of the workday for some employees, a networking event or
b a sales call. COVID-19 has upended the mid-day daypart.
Well, Schlotzsky’s hopes to get people
excited about lunch again with its new “Work From Home Lunch Upgrade” campaign.
The idea came out of a survey the fast-casual chain conducted with more than
1,000 American adults.
The survey data showed that 50% of remote
workers don't look forward to lunch as much as they did when working at the
office, and 52% reported they are running out of ideas for what to eat while
working from home. Thirty-one percent said their WFH lunches are 'nothing to
brag about' and 36% felt their mother would be ashamed if she knew what they
ate for lunch most days.
Newly remote workers also are finding it
tough to carve out time for a lunch break, with 37% saying they eat lunch while
working, often scrounging for leftovers. The top reasons they’re not taking a
break? Too much work to do (42%) and juggling household responsibilities with
work (34%).
Schlotzsky’s
campaign aims to give away 5,000 free lunches and the chance to dine virtually
with Brian Baumgartner, known for playing Kevin Malone on the sitcom “The
Office.” Now that a familiar face with a new twist sure to garner the attention
of consumers according to Johnson.
Additionally, every entry triggers a
donation by Schlotzsky’s to Feeding Texas, one of the state’s anti-hunger
organizations. Up to 5,000 meals will be donated.
With many in the workforce still forced to
work-from-home, you should be looking a customer ahead, and finding your customer
comfort zone. Schlotzsky’s goal is to reignite excitement around lunch, the
chain no doubt hopes to re-engage customers and recoup some business. Do you
want to do the same?
Looking for
success clues of your own? Foodservice Solutions® specializes in
outsourced food marketing and business development ideations. We can help you
identify, quantify and qualify additional food retail segment opportunities,
technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit us on our social media sites by clicking one of the following links: Facebook, LinkedIn, or Twitter
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