Do you think you have heard enough about
ChatGPT? According to Steven Johnson Grocerant Guru®
at Tacoma, WA based Foodservice Solutions® who stated, “you may think you have
heard enough about ChatGPT but it’s only just the beginning.
AI just keeps learning and getting
better. Regular readers of this blog are
well aware of Foodservice
Solutions® four step process for driving continued success within your four
walls:
1.
Build
2.
Measure
3.
Learn
4.
Repeat
While they have work well, Johnson says that the time
has come to revise that process to include AI learning. Today you need to; Build - Ideation, Measure
with AI, learn with AI, and then repeat the process while you roll out a test. How can you best do that? Well, here is an example within just the
drive-thru space.
So, while Presto Automation Inc., the largest drive-thru
automation technology provider in the hospitality industry, they recently
announced a collaboration with OpenAI, an AI
research and deployment company, to drive greater innovation around its
drive-thru AI voice assistant.
Now, OpenAI’s
ChatGPT API will be used to expand the feature set of the Presto’s
drive-thru AI voice assistant (Presto Voice),
resulting in interactions that are more natural and human-like. This
collaboration reflects Presto’s commitment to introducing the most advanced
automation technologies in its industry-leading AI products.
Zack Kass, Head of Go-To-Market at OpenAI, stated, “We are excited to see Presto
leverage the ChatGPT API to improve restaurant guest experience”.
In case you have not heard of or know, Presto Voice uses advanced AI techniques
including large language models (LLM) and generative AI to understand natural
human language and offer logical responses to customer queries. The AI engine
in Presto Voice seamlessly integrates with the restaurant’s menu and
provides support for a variety of options including item combos, coupons, price
variations, and seasonal items.
So, as more customers use the system, the
AI engine becomes smarter and more context-aware – incorporating new accents,
alternative terms, and unique customer queries. According to data from hundreds
of stores where Presto Voice is currently deployed, over 95% of
restaurant drive-thru orders are typically taken without any staff
intervention.
Rajat Suri, Founder and CEO of Presto, stated, “We are thrilled about our
collaboration with OpenAI since it will
enable us to accelerate product innovation and further our mission of
overlaying next-generation digital solutions onto the physical world,”. “Both
ChatGPT and Presto Voice represent cutting edge AI applications that
can supercharge productivity and revolutionize the way humans work and think.”
Currently, Presto has identified three
specific areas where it is planning to use the ChatGPT API to augment
the Presto Voice AI engine:
·
Enhanced Menu Options - ChatGPT will be used to create restaurant-specific and
region-specific menu knowledge bases. These can then be used by Presto
Voice for better restaurant data management and more powerful menu
management.
·
Platform Robustness - ChatGPT will be used to create tens of thousands of test
guest orders representing different tones, personas, and order types. This data
can then be used to test Presto Voice and make it more robust by
improving the stability of the AI engine.
·
More Natural Responses - ChatGPT will be used to make the responses to customer queries
and interactions sound more natural, improving the user experience. For
example, rather than saying "I have 1 burrito no guacamole, 1 burrito no
tomatoes" Presto Voice could say "that's 2 burritos, one
with no guac and one with no tomatoes."
Presto Voice, offers an average 6%
increase in sales due to consistent upselling and up to 8 hours of labor saved
per day per store. Presto announced a custom voice feature last year,
where Presto Voice can use the voice of a celebrity, a brand persona,
or even Santa Claus. The company also offers another AI solution, Presto
Vision, which provides 16 unique pieces of real-time data for drive-thru
operations optimization.
Foodservice
Solutions® team is here to help you drive top line sales and bottom-line
profits. Are you looking a customer ahead?
Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may the clue you need to propel your continued
success.
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