What is the best food marketing job in the foodservice
sector? It has to be a food marketing
director at a virtual kitchen. According
to Steven Johnson Grocerant Guru®
at Tacoma, WA based Foodservice
Solutions® who stated, “virtual restaurants, virtual brands start with a
blank sheet and are not restricted to a set of self-imposed branding limits.”
I’m sure many of you have not heard of Lankybox Kitchen,
the delivery-only restaurant brand created by the popular entertainment
brand, LankyBox, in partnership with Virtual Dining Concepts,
announced the launch of its exclusive collectible trading cards.
So, fans place an order for Lankybox
Kitchen’s menu of kid-friendly comfort foods, like pan pizzas and deep-dish
mac-and-cheeses, they will receive one pack of three unique trading cards.
Ranging from common, rare to super rare, guests will find beloved LankyBox characters,
including Foxy and Boxy on the collectible items, plus LankyBox Kitchen’s
tasty menu items. Available while supplies last, the cards feature 20 different
eye-catching and vibrant designs.
Stephanie Sollers, CEO of Virtual Dining
Concepts, stated, “We are delivering a moment beyond food by offering our fans
one-of-a-kind collectible items to accompany the exclusive content they receive
when ordering from LankyBox
Kitchen” …. “We know how loyal the fans are to LankyBox creators Justin and
Adam, and how much they love to immerse themselves in the LankyBox universe, so
these trading cards are the perfect addition to the overall experience we offer
to our guests.”
Now consider this from the kitchens
of Chuck E. Cheese, LankyBox Kitchen is
VDC’s first-ever kid’s influencer virtual restaurant inspired by vloggers
Justin Kroma and Adam McArther, offering a menu of great-tasting,
family-friendly menu items, including personal pan pizzas, twice-baked wings,
boxy mac-and-cheeses and salads, plus fun desserts, like colorful churros
dusted with cotton candy, sour apple and blue raspberry sugar.
Lankybox Kitchen also offers food and fun
for the entire family with its Family Meals. Guests may choose from a selection
of pizza, wings, salads or desserts to create a meal perfect for families of
two to four. Each order comes in signature Lankybox packaging, plus a QR code
that links to a special video for fans to enjoy while indulging in a variety of
creative and kid-friendly dishes.
For more information on Lankybox Kitchen and
the exclusive trading cards, please
visit lankyboxkitchen.com. LankyBox Kitchen is available for
delivery in select cities across the U.S. Follow @lankyboxkitchen
on Instagram, Twitter and Facebook for continued updates
on all offerings.
Don’t over reach. Are
you ready for some fresh ideations? Do your food marketing ideations look more
like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the
following links: Facebook, LinkedIn, or Twitter
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