Understanding what customers want is key to driving top-line growth and bottom-line profits according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Serving restaurant quality fresh food fast has served Rutter’s well.
Rutter's
continues to listen to consumers, and has heard the cries for fresher faster,
so they have elected to add more technology to the mix this time in the way of
online ordering. They are starting by,
rolling out the online ordering service to Rutter's
VIP Rewards members.
Why Go Anywhere Else?!?" the
convenience store retailer posted on its Facebook page on
March 14. 2023, "You asked for it and we answered! Today, we launched
online ordering for all Rutter's Rewards customers! Now you can skip the line
and order ahead at Rutters.com, or by using our updated mobile app! With
billions of food combinations to choose from…”
Here is how it is working, to commemorate
the kickoff of online ordering, all VIP Rewards members will receive a bonus of
25 cents off per gallon of fuel when placing their first online order. First-time
users of the Rutter's app who sign up to be a Rutter's VIP Rewards member will
receive 10 cents off per gallon of fuel. VIP Rewards members earn 3 cents off
gas every day.
In case you did not know, Rutter's won the 2022 Best Cold
& Frozen Beverages Innovator award in Convenience Store News' annual
Foodservice Innovators Awards program. The retailer is no stranger to the
winners' circle, having won the overall Innovator of the Year title in 2012,
2018 and 2021. Rutter's was also named Prepared Foods
Innovator of the Year in 2013.
Rutter’s is setting its sights on new and existing
markets to grow its retail footprint. Expansion
plans call for 50 new c-store locations over the next five years. Rutter's will
add c-stores to the states in which it currently operates, and will enter
Delaware and Virginia for the first time. Are you listening to your customers
and giving them what they want?
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