Selling around 1
million cups of coffee a day in the United States 7 Eleven continues to
leverage its branded fresh food program in creative consumer focused
interactive participatory ways to build sales and customer loyalty.
Once every four years
here in the United States we have elections for President. This is that year and 7 Eleven is injecting
consumer relevance into its marketing program.
This year the program is called 7 Election. Here are the key elements of the program and
you will see how they can make it fun:
“7 Election allows customers to 'vote'
by choosing red Romney cups or blue Obama cups when purchasing coffee, the
event runs through the Nov. 6 Election Day.”…
“Next, a special "Mobile
Oval" political party bus featuring a mini-presidential Oval Office on
wheels will travel the country from Sept. 28 through Election Day. It will make
multiple campaign stops with the 7-Eleven grassroots team on hand to offer free
coffee samples, hand out coupons and take photos of visitors in the Mobile Oval
or with life-sized likenesses of their preferred candidate. On-the-road Tweets
will appear using the Twitter hashtag #mobileoval,
and a regularly updated map highlighting the bus route will be available on the
7-Election website”…
“7-Eleven has also partnered with satirical
news outlet The Onion to get out the vote. It is sponsoring The Onion's
"War for the White House" coverage, which includes four exclusive
news vignettes that can be seen on Onion News and the 7-Election website”…
Food, Fun, Fast 7 Eleven understands
how to blend customer relevance with objectivity creating a platform for
consumer proactive participation all the while building brand value. Success
does leave clues and following what 7 Eleven does is one of them.
For international
corporate presentations, educational forums, or keynotes contact: Steven
Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unit
restaurant operator, consultant, brand / product positioning expert and public
speaking will leave success clues for all. Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
No comments:
Post a Comment