Understanding that consumer relevance today requires a
greater respect for consumers and consumer choice. Burger Kings new menu additions with a focus
on Chicken positions the company squarely in the mind’s eye of today’s
consumer. These new chicken Mix and
Match bundled meal components complement Burger Kings core menu and expand
family meal customization options for consumers.
Leveraging international flavor profiles with universal
commonalities Burger King is positioned to compete within café sector aka
casual fast food sector. The ready-2-eat
and heat-N-eat fresh prepared food sector aka the grocerant niche continues to
be the fasting growing retail sector in the world. Burger King is evolving not only with
consumer relevance but with the consumer.
These bold new menu additions will provide a platform for expanding the
brand.
The new items include: Italian Basil Chicken Sandwich,
Italian Basil Chicken Wrap, Chicken Parmesan Sandwich, Garden Fresh Salad Wrap,
Popcorn Chicken, Raspberry Fruit Smoothie, Italian Breakfast Burrito. Each is an entity with identity and each has
the ability to extend the brands family meal bundled options.
Burger Kings Burger Bars are in high foot traffic centers
around the globe and provide heighten brand awareness. Legacy restaurants are
beginning remodeled; the next step in the evolution should be cafés. Retail food brands today must continue to
evolve Burger Kings new menu show an understanding of the retail food space and
a desire to garner market share. I think
that they will. Is your brand moving
with the consumer?
For international
corporate presentations, educational forums, or keynotes contact: Steven
Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unit
restaurant operator, consultant, brand / product positioning expert and public
speaking will leave success clues for all. Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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