Papa Murphy’s, Noble Romans, or No Name Take N Bake success leaves
clues and consumer love Take-N-Bake pizza.
The Take-N-Bake pizza niche continues to growth in top line sales,
bottom line profits and new units, garnering market share from traditional
pizza chains and frozen food retailers.
In an August 2012 Packaged Facts survey found that “97% of U.S. adults
eat pizza, and 93% have gotten food from a pizza restaurant in the past 12
months. On a monthly basis, 27% get pizza through restaurant delivery/pickup
(which translates to about 410 million pizzas a year), 26% through restaurant
dine-in, and 24% from the frozen food cases.”
Pizza is hand held food for every one and growing in every day-part.
Pizza at U.S. restaurants will have sales up 3.8% in 2012 over 2011 levels. That is twice as high as the same store sales increased expected year over year by Technomic for the entire restaurant sector. Total pizza sales should hit $40 Billion in the U.S. this year with 36.1 billion in restaurant and fresh ready-2-eat and heat-N-eat prepared pizza.
Pizza at U.S. restaurants will have sales up 3.8% in 2012 over 2011 levels. That is twice as high as the same store sales increased expected year over year by Technomic for the entire restaurant sector. Total pizza sales should hit $40 Billion in the U.S. this year with 36.1 billion in restaurant and fresh ready-2-eat and heat-N-eat prepared pizza.
The study found
pizza menu trends revealed new cuisine-driven innovative growth underway. The
growth is focused on better for you pizza including “fusion cuisine, leaner
proteins, and a larger variety of vegetables, exotic natural cheeses and
flavorful new sauces experimentation.”
Pizza success is
based on its hand held attributes, customization and family
personalization. The growth in
Take-N-Bake pizza sector leverages consumers changing dinning preferences with
the 5 P’s of food marketing. For more on how to integrate the 5 P’s of food
marking into your products or food brand contact Steven Johnson, Grocerant Guru
at Tacoma, WA based Foodservice Solutions® at:grocerant@q.com
For international
corporate presentations, educational forums, or keynotes contact: Steven
Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unit
restaurant operator, consultant, brand / product positioning expert and public
speaking will leave success clues for all. Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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