Restaurants,
Grocery Stores, C-stores and Drug Stores are all focused on selling ready-2-eat
and heat-N-eat “better for you” food for take-out or delivery that is fresh
prepared or for dine in. Foodservice
Solutions® Grocerant Guru Steven Johnson has some clues for garnering market
share within the grocerant niche with menu items in the three top take-out
categories that are currently focusing on focused “better for you” attributes
that are important to consumers.
Chinese
Rather than offer Fried Rice, Fried Vegetables, Fried
Dumplings or Lo Mein on the top of the menu.
Consider steamed dumplings, brown rice (a
high-fiber whole grain) rather than noodles (made from refined white flour) or
simply steamed rice. Focus on entrée’s
with steamed meats and vegetables and fiber-rich bok choy and broccoli;
even baby corn and water chestnuts. When it comes to sauces today the options for
both low-sodium soy other topping are plentiful.
Pizza
Drop
the Deep-dish to the bottom of the menu and focus on a thin crust, pizza and
offer soups like minestrone and salad up-front.
On the thin crust, list light on the cheese, try grilled chicken and
pile on the fresh vegetables. I’m not
saying that these will be the top sellers by any means. However offering them up front will create a
halo of “better for you” for your menu.
Mexican
Place
some of the favorites like Tacos, refried beans and rice down on the lower
section of the menu. Then on the top
place vegetarian refried beans, guacamole all wrapped in a soft not fried taco
shell. Again in 2013 menus will be
filled with fresh vegetables, and don’t for the antioxidant benefits of the
salsa. Remind your customers of the “better for you” attributes of your menu.
Outside eyes can deliver top line sales and
bottom line profits. Invite Foodservice Solutions® to provide brand and product positioning
assistance or a grocerant program assessment. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche for more on Steven Johnson and Foodservice
Solutions® visit http://www.linkedin.com/in/grocerant or twitter.com/grocerant
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