The Grocerant niche filled with
“better for you” Heat-N-Eat and Ready-2-Eat fresh prepared food can drive
customer counts and frequency when consumers believe the food is “local”.
In a new study by A. T. Kearney found that Seventy
percent of Americans would pay more for locally grown foods, survey says: 66%
buy local because they believe it helps local economy, 60% because they think
it offers better assortment of products, 45% because they believe it's more
healthful.
The food business is just that simple. All
marketing is local. Consumers want to buy, eat and share fresh food. Leverage restaurant and food marketing segmentation techniques, the ilk of Threep to
aggregate messaging via groups by day-part, age, gender, and other
demographics, reaching sports teams (little league to senior bowling), company
office workers, church groups, bridge clubs, birthday groups, and many more.
Interested in learning how Foodservice
Solutions® 5P’s of Food Marketing can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization contact us via Email us at: grocerant@q.com
or visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant
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