Industry Icon and CEO of Technomic Ron Paul was an
early leader studying the ready-2-eat and heat-N-eat fresh prepared food market
place known today as the Grocerant Niche.
Technomic has some new and interesting views on this sector and you will
find them below.
What Foodservice Solutions® has found of late is
consumers continue to be time-starve, price conscious, seeking new avenues of
distribution for ready-2-eat and
heat-N-eat meal components including from restaurants, grocery stores,
C-stores, and retail drug stores as regular readers of this blog know. The
differentiation driver is product, price, packaging, portability, and placement
yes, Foodservice Solutions® 5P’s of food marketing are the leading drivers in
successful food service market share growth.
Leveraging legacy data as a
benchmarking tool Technomic found in a new
Retailer Meal
Solutions Consumer Trend Report (RMS). The Interesting findings include:
Some of the top RMS
menu trends include signature fried snacks; more variety for vegetable sides;
higher-quality pizzas; a distinct specialty focus for sandwiches and burgers;
and a move toward ethnic flavors.
More than two-fifths
of consumers who purchase RMS at least once a month (43 percent) say they do so
four or more times per month, meaning they purchase RMS at least once a week.
More consumers today
than those polled two years ago place a high importance on many attributes,
including the value, price, convenience, taste, freshness and quality of
prepared foods.
Opportunities exist
for retailers to leverage their customization options to compete with
restaurants; only 38 percent of consumers agree that retail prepared foods
allow for more customization than food purchased from a restaurant.
At least four out of
five consumers who visit each retail chain measured for prepared foods purchase
RMS items at these locations at least once a month, reiterating the strong role
routine and convenience plays in the RMS purchasing decision.
Though half of
consumers think the quality of prepared foods has greatly improved since 2010,
nearly two-fifths call for more name-brand foods that typically denote a higher
quality perception.
Interested
in learning how Foodservice Solutions 5P’s of Food Marketing can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and
individualization contact us via Email us at: grocerant@q.com
or visit Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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