When it comes to
understanding the grocerant niche and Ready-2-Eat and Heat-N-Eat fresh food.
There are very few as good at it as Rutter’s Farm Stores. Rutter’s continues to
growing top line sales and bottom line profits while building customer loyalty
with differentiated fresh prepared food.
This year during the Lenten
season Rutter’s Farm Stores as yet another seafood
option added to the menu--crab cake sliders. With a keen understanding of the
importance of mix and matched meal component bundling is to the success within
the grocerant niche Rutter’s is sure to win with this offering..
Rutter’s “Maryland-style
crab cakes are fried and can be ordered in quantities of one, three, six or twelve.
Each crab cake order can also be mixed and matched with the other options
available, chicken, meatball and burger sliders.” Adding consumer focused customization and
personalization customers can top the sliders with cheddar cheese, tartar sauce
and Old Bay seasoning. Rutter’s is doing this the “Grocerant Way” according to
Foodservice Solutions® Grocerant Guru.
Rutter’s continues to build consumer relevance
keeping pace with industry and consumer trends. In addition Rutter's “added
soft pretzel bites to the menu as a new snack option. The pretzel bites come 10
to an order and the customer can add salt, garlic, cinnamon sugar and old bay
seasonings. Marinara sauce, nacho cheese and nutella are also available for
dipping.” Again mix and match, customization and personalization.
Rutter’s Farm Stores
are much more than a legacy convenience store offering other items the ilk of Pastrami
Burger Melt, Mini Tacos Rutter’s has proven itself a regional leader at minimum
and a national example of how fresh prepared food offerings with contemporary
relevance can drive top line sales and bottom line profits.
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