Mix & Match
meal bundling as regular readers of this blog know is a hallmark of the
grocerant niche according to Foodservice Solutions® Grocerant Guru™. This month
Popeye’s restaurants raised the bar once again with a new offering of a $5 Box
Meal.
Empowering
consumer choice the new offer called the “$5
Bonafide Big Box, is a full-sized meal
that includes either “two pieces of Popeyes Bonafide fried chicken or three
Handcrafted Tenders, served with a choice of two signature sides and a buttermilk
biscuit” Customers can chose from
bone-in or boneless, and mix and match side dishes offered at each local store.
Hector
Munoz, vice president of marketing for Popeyes stated “While the other guys
offer a sandwich or a junior meal for $5, at Popeyes we knew we could do
better, and the $5 Bonafide Big Box proves that.
Mix
and Match meal bundling within the chicken sector is nothing new however when
you integrate all of the Foodservice Solutions® 5 P’s of food marketing into a
offering top line sale and bottom line profits are sure to follow.
Are
you trapped doing what you have always done and doing the same way. Interested
in learning how Foodservice Solutions 5P’s of Food Marketing can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? via
Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us
for more information.
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