At Casey's Partnerships Focus on Customer Touchpoints

 

Building top-line sales and bottom-line profits is the goal for all food retailers.  At Casey General Stores doing that means edifying customer touchpoints proactively.  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® one of the best ways to do just that is building a ‘basket’ size.  In short giving customer more of what they want builds brand relevance and new electricity according to Johnson.   

In a new partnership, Casey's, teamed up with Buffalo Trace Distillery to develop a single barrel bourbon that is now available at select central Illinois locations.

Buffalo Trace single barrel select bourbon is available in 375-milliliter bottles at 65 Casey's locations in central Illinois. The offering is part of the company's work to innovate its beer, wine and spirits offerings, Casey's press release stated, adding that the partnership was formed as whiskey holds the number one spot in the spirits category.

Chris Stewart, director of packaged beverages for Casey's, "We are excited to bring our guests new and different items alongside industry leaders like Buffalo Trace Distillery," "The single barrel select bourbon will be a special find for our guests that get it while it lasts, and we plan to build more partnerships with iconic brands like this in the future."

Buffalo Trace Bourbon uses the distillery's mash No. 1 recipe, which is also used in popular Eagle Rare and George T. Stagg bourbons. Additionally, Buffalo Trace Bourbon won a Gold Medal at the 2020 World Whiskies Awards. The team at Foodservice Solutions® thinks Buffalo Trace Bourbon will create electricity.

How is your brand building new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, Hemp, developing brands, unique urban hemp clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different in Atlanta its all about ‘local’.  How is your brand building new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.