At Dunkin’ Partnerships are Fun

Developing lasting customer relationships is simply the ‘joy’ in food marketing.  Developing relationships with customer relevance that garner incremental customers visits while expanding your brands value with new electricity can be a ‘home run’ according to Steven Johnson, Grocerant Guru®, at Tacoma, WA based Foodservice Solutions®.

So, when Dunkin’ and social media megastar Charli D’Amelio first made their long-brewing relationship official last year when Charli’s go-to Dunkin’ Cold Brew order was officially named “The Charli”, edified a new electricity for the Dunkin brand. That partnership and their mutual love was taken to yet another level a few weeks ago with the remixed Charli Cold Foam. Now, Dunkin’ and Charli are taking things one step further for fans with limited-edition Charli x Dunkin’ merch, dropped exclusively on ShopDunkin.com.

So, the first-ever Charli x Dunkin’ merch collection makes it easy to sip the new Charli Cold Foam in style, with fun and fashionable items for fans to show the world their Dunkin’ love runs as deep as Charli’s, including:

The Dunkin’ Onesie is back and as comfy as ever. This highly-coveted Dunkin’ merch item and one of Charli’s go-to lounge outfits is a famous fan favorite that’s sure to sell out fast.

·         The Charli x Dunkin’ Sparkle Tumbler is blinged-out to add some extra sparkle to your sip and give your daily Dunkin’ drink a serious glow-up.

·         The Charli x Dunkin’ Puffer iPhone Case dials up the fun by bringing Sweet Cold Foam inspired fashion to your phone.

·         The Charli x Dunkin’ Oversized Scrunchie Set lets anyone rock a Dunkin’-ized low ponytail just like Charli.

·         Charli x Dunkin’ Shoelaces bring a pop of color to any Dunkin’ run or TikTok dance.

·         The Charli x Dunkin’ Pom Pom Keychain will show everyone that Dunkin’ is the key to your heart.

·         The Limited-Edition Charli x Dunkin’ Cold Brew Tap is the perfect collector’s item for Charli fans who love Dunkin’ Cold Brew as much as she does.

Johnson continued, “in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as; corporate partnerships, fresh foods, perfume, cosmetics, online ordering, delivery, self-driving cars, plant-based foods, music, streaming, food sampling, toy’s, podcast, movies, cereal, developing brands, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different and this fits that bill according to Johnson.

At Dunkin the new limited-edition Charli x Dunkin’ merch collection will be available while supplies last.

Kemma Kefalas, Brand Engagement Manager at Dunkin’, stated, “Our fans can’t get enough of the genuine love between Charli and Dunkin’, so creating the Charli x Dunkin’ merch collection felt like the perfect next step in our relationship. This collection is our way of sprinkling more Charli and Dunkin’ love onto our fans,” … “We worked hand in hand with Charli to bring her signature look into each accessory so our fans can sip their Charli Cold Foam in style this spring.”

Are you driving new electricity? Consider that Dunkin’ ,is  TikTok’s most followed quick service restaurant brand, teamed up with Charli, TikTok’s most followed star, to introduce the Charli Cold Foam in February. This exciting remix of her famous Dunkin’ order – a Dunkin’ Cold Brew with three pumps of caramel – now adds Sweet Cold Foam and cinnamon sugar on top. Dunkin’s creamy new Sweet Cold Foam features vanilla-forward flavor to perfectly complement the chocolate notes of Dunkin’s rich Cold Brew. The Sweet Cold Foam gradually blends into the beverage as it’s sipped, delivering a delicious coffee beverage with a silky, smooth texture. Are your brand marketers having fun?

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter