Foodservice Solutions® regular readers of
this blog may remember back in the day when Boston Market was a grocerant niche
success story. Well those same readers
continue to ask today how did Boston Market deviate from the obvious path of
grocerant niche success. Management it’s
that simple.
I know Boston Market has fewer
restaurants today than they did eight years ago, fewer restaurants today than six years ago, fewer than they did five
years ago, and fewer than they did three years we could go on but you get the point.
Well I for one hope that Boston Market is ready to garner their former position
and focus on and lead within the ‘better for you’ fresh prepared food grocerant
niche. Let’s take a look.
Here is why we think
they just might be ready to move forward. Boston Market is offering customers
the choice they have been waiting for Eating-In or
Eating-Out while Eating-In this Thanksgiving. Boston Market
research found that “preparing a turkey for Thanksgiving causes the greatest
level of angst among consumers”.
It’s
simple don’t cook go out to Boston Market and eat. That’s Eating-Out Here is the value Thanksgiving Day Meal at
Boston Market includes all of the” traditional holiday favorites dining in our
restaurants on November 24, including roasted turkey breast or a half
rotisserie chicken with two sides, a dinner roll and a slice of apple or
pumpkin pie for $12.99.” Priced right
and a simple solution thank you Boston Market.
Having
family over and still and sill don’t want the angst of cooking. Simple Boston Market has the Eating-Out
while Eating-In solution. They call them the Heat & Serve
Thanksgiving Meals:
The
Heat & Serve meals include “complete holiday meals feed four to 12 guests
and feature either a whole roasted turkey, spiral sliced ham or roasted turkey
breast along with all the fixings. For $109.99 (only $9.17 per person), guests
can purchase a Thanksgiving meal for 12, inclusive of turkey, mashed potatoes
and gravy, cranberry walnut relish, vegetable stuffing, rolls, an appetizer and
pies. The Holiday Experts at Boston Market pull together the perfect
Thanksgiving meal, and diners can pick up their chilled dishes and take them
home to heat and serve just in time for any feast. Menu selections may vary by
restaurant.”
But
there is more. Having a big family or
neighborhood / friend’s party then the Boston Market Thanksgiving Catering
Buffet may be for you that is Eating-Out while Eating-In fresh and fast.
Boston
Market catering buffet is “Hot, fresh and delivered table-ready, Thanksgiving
catering from Boston Market allows guests to choose from boneless roasted
turkey, signature rotisserie chicken or boneless honey glazed ham along with a choice
of sides and a pie. Catering options vary depending on each guest's selections
and start as low as $10.29 per person. Catering orders must be placed by 2 p.m.
local time on November 23 (while supplies last).
Then
if you just want a little help remember A La Carte: As regular readers of this blog know 50
percent of consumers serve prepared foods for their holiday meal. Boston Market has an array of individual
sides, entrees, appetizers and desserts to side-step the holiday stress and
mess.
Foodservice
Solutions® team and Grocerant Guru® want’s Boston Market
to succeed and encourages them to continue to edify the customer relationships
with interactive participatory menus, meals, and bundled offerings. Success does leave clues and the clue to
drive top line sales and bottom line profits accelerating growth will require a
customer fist grocerant niche focus in 2017. Warning don’t let your brands
results, offerings, and strategy look more like yesterday than tomorrow or you
may face declining YOY customers counts, store counts, and brand value.
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment, and
brand or menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit: Linkedin.com/in/grocerant, Facebook.com/Steven Johnson, or twitter.com/grocerant
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