Listening to consumers helps companies
evolve. The customer is dynamic not
static and Blue Apron is doing all of
the right things as it too continues to evolve its menu options and business model
according to Steven Johnson,
Grocerant Guru® at Tacoma, WA base Foodservice
Did you know that Blue Apron is rolling out ready-to-cook
meals in response to consumer demand for more quick and convenient meal options?
The meals are available as part of a subscription and come with pre-chopped,
pre-portioned ingredients and a recyclable aluminum tray for baking.
Josh Friedman, Blue Apron’s chief product officer,
stated, “Our customers’ desire for easier meal options on days when time is
limited has led us to introduce Ready to Cook recipes,” ... “After exploring
and testing dozens of options, our culinary team created delicious meals,
without compromising on quality of ingredients for convenience. We believe
these meals meet an important need for our key customer segments, including
families, a category we see as one of the biggest opportunities for Blue Apron.”
Oven-Baked Chorizo & Black Bean Tacos
with Jalapeño & Monterey Jack.
Oven-Baked Sweet Chili Udon &
Vegetables with Coconut Chips & Sesame Seeds.
Oven-Baked Pesto Chicken & Orzo with
Spinach, Tomatoes & Ricotta.
Oven-Baked Cheesy Tomato Gnocchi with
Calabrian Chile & Spinach.
John Adler, VP of culinary, for Blue
Apron, stated, “Our Ready to Cook recipes were developed by testing a
combination of grains, starches and sauces from our pantry to offer a variety
of options and cuisines, including Italian, Mediterranean and Mexican, with a
cooking vessel that delivered the most consistent results,” … “For example, our
oven-baked gnocchi feature a mixture of juicy tomatoes, spinach, spicy
Calabrian chile paste topped with mozzarella, and our hearty tacos feature a
mixture of chorizo and black beans served in a soft tortilla.”
Are you listening to your customers?
Foodservice Solutions® specializes in outsourced business
development. We can help you identify, quantify and qualify additional food
retail segment opportunities or a new menu product segment and brand and menu
integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit
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