intersection of fresh, fast, flavorful food is the convergence of time starved
consumers looking for What’s for Dinner.
Regular readers of those blog know consumer want a meal, that is full
flavored, fast to fix, and
drive-thru’s have been clogged for two years, as consumers look for a quick solution
to what’s for dinner. Convenience stores
are not sitting back just watching consumers migrate from them back to fast
food restaurants. While Steven
Johnson, Grocerant Guru® at
Tacoma, WA based Foodservice
Solutions® insist that the line between a meal, snack, or coffee break may be
a bit blurred right know to an untrained observer, he assures us consumer go
where they can get just what they want and when they want it.
Recently in Datassential’s 2021 Convenience Store
Keynote they took a close look at bite-sized snacks and easy-to-grab-and-go
meals are more important now whether they are needed during a morning commute
or a road trip.
Once again Datassential’s
fund that handheld breakfast options like quesadillas, burritos and tacos are
the perfect innovation when thinking of grab-and-go as they can be easily
customized for every diet type, from vegetarian friendly to extra protein.
Datassential’s MenuTrends database, “Healthy enough” breakfast dishes, like
avocado toast, have seen a spike the past few years., avocado toast has grown
on breakfast menus by 691 percent the past four years, and it’s not stopping
there. The ‘halo’ of better-4-you foods continue to drive consumer adoption and
growth within the grocerant niche according to Johnson.
So, when Dunkin’
introduced avocado toast on its menu topped with cherrywood smoked bacon on
sourdough toast — for just $4. It became a home run for Millennials and Gen Z.
One thing is
clear C-store have pushed the boundaries when it comes to what a convenience
store can make in-house. C-store menu innovation tracked in Datassential’s
SCORES database shows that frozen and blended beverages stand out for both
unique appeal and frequency, which drive repeat ordering. Blended beverages have
increased in presence at both c-stores and other quick-service operators. Unique
flavor profiles can elevate craveable beverage and food profile that garner
noted that blended beverages like smoothies and milkshakes are standout items
that have become more interesting over time. For instance, nostalgic flavors
like cotton candy, s’mores and birthday cake are indulgent and bring out the
kid in anyone. (Well almost anyone.)
Customization and personalization success driven by grocerant niche mix & match meal component bundling works. Datassential’s found that by the Slice Fifty-one percent of consumers say they would be interested in customizing their own pizza at convenience stores; however, only 16 percent of operators offer the option. Pizza is a ubiquitous platform that can be customized from the crust to sauce, cheese and toppings. Sauce, in particular, can change the whole flavor profile of pizza — as it has for other foodservice items.
Operators have incorporated
sauces such as Thousand Island Dressing to reimagine sandwiches like Reubens or
McDonald’s Big Mac. C-store chain Casey’s General Stores Inc. has introduced a
variety of pizzas the past year from Chicken Quesadilla Pizza to Philly
Cheesesteak Pizza, which has grown by 17 percent the past four years on
permanent pizza menus. It’s evident that Americans love pizza by the fact that
26 percent of consumers say they purchased pizza the last time they visited a
c-store. Build-your-own pizzas are a great way to personalize each slice. Mix
and Match Meal Component Bundling works.
Solutions® team is here to help you drive top line sales and bottom-line
profits. Are you looking a customer ahead?
Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may the clue you need to propel your continued