Month after month legacy CPG companies are experiencing a decline is volume. The decline is being driven in large part by fresh prepared Ready-2-Eat and Heat-N-Eat food; that is driving top line growth in every sector of retail foodservice today including restaurants, grocery, c-store and drug stores.
Increasing top line revenue, customer continuity, bottom line profits in the food industry should be an ongoing focus of all retailers. Customer continuity means maintaining a level of excitement in your menu or food products that drive contemporized relevance for your customer in order to maintain or increase frequency levels.
Each food retailer’s goal should be creating or identifying distinctive differentiated food consumable’s as an entity with identity by day part. Understanding the unique balance between palate, price, pleasure and the consumer’s drive for qualitative distinctive differentiated new food consumables will place you in a select industry grouping. Research with a focus on the grocerant niche will help you get there.
The food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist. In industry speak, differentiated does not mean different to the consumer it means familiar. Private label brand managers have been contributing by expanding quality offerings while displacing national brands. Are you edifying your menu or product offerings?
Outside eyes can bring new light and assist in your pace of growth, redevelopment and deployment of your new menus with appropriate COG’s. Foodservice Solutions is very good at assisting people reach their goals. The grocerant niche is in need of private label brand managers to assist in building long term brand value for both individual product and brands.