The consumers is
dynamic not static and companies must be as dynamic as their consumers
according to Steven Johnson,
Grocerant Guru® at Tacoma, WA based Foodservice Solutions® who
stated “like it or not autonomous vehicles are on the way, adoption and migration
might just be fast / sooner than any of expect.
That said Chipotle
Mexican Grill has invested in a self-driving, robotic delivery company, by
participating in a Series C funding round for Nuro,
a Mountain View, Calif.-based company that was founded in 2016. Today, Nuro
operates a robotic fleet of “on-road, occupant-less and autonomous vehicles
to deliver everyday consumer goods,”. Clearly Chipotle is looking a customer
While the pandemic has accelerated
digital usage and tech adoption at restaurants of all sizes. Chipotle saw its
digital business grow 174% in 2020, compared to the prior year, with about half
of those digital sales coming from delivery Chipotle is clearly looking for
ways to reduce delivery cost.
In a statement Chipotle said, “The
investment in Nuro is part of the chain’s exploration of “disruptive
opportunities outside of traditional third-party partnerships,”
The Chipotle’s investment in Nuro is the
chain’s first “significant” backing of third-party technology company since
Brian Niccol took over as CEO in 2018, the chain said. Customers never go
backwards. Chipotle is setting itself up
to win in the future? If you plan to be
a ‘player’ you have to step-up to the plate according to Johnson.
So, late 2020, Nuro secured the first and
only deployment permit from the California Department of Motor Vehicles,
allowing the company’s driverless cars to operate commercially on roads in two counties near
the Bay Area.
Are you looking a customer ahead taking dynamic steps or looking back and
setting goals that look more like 2019?
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
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