There is little doubt that Cicis Pizza understands that time starved cash strapped families need a break and that their restaurants are slower on Monday and Tuesdays than other days of the week. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® the legacy of Cicis Pizza brand was build on price as a customer driver.
That said, Cicis Pizza is inviting guests to indulge in endless pizza, pasta, salad and desserts for only $4.99 every Monday and Tuesday from April 10 through May 23 edifying the legacy of the brand while driving top-line sales and bottom-line profits for individual stores.
This new deal is a continuation of Cicis’ new brand campaign, “Endless Pizzabilities.” A dramatic, creative departure for the brand, the campaign invites fans to dream big alongside its new whimsical spokesperson, C.C. Pazzini.
Jeff Hetsel, president and COO of Cicis, stated, “We’re delighted to offer our loyal customers an unbeatable $4.99 all-you-can-eat deal. What better way to spend a Monday or Tuesday afternoon?” … “We know people are always looking for great value, and this promotion delivers just that. We are proud that we’ve been able to make sure everyone can enjoy a great meal at an affordable price.”
Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook, LinkedIn, or Twitter
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