The answer for most of you is no. So, your answer was no then there is a very good chance you are looking for a fresh prepared multi-flavor, multi-ethnic grocerant niche Ready-2-Eat or Heat-N-Eat meal or meal components. Heat-N-Eat and Ready-2- Eat fresh prepared food with portability is driving retail food success across all retail platforms according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Times are changing and so is where are you shopping for you food today. It is not the same place your mother was shopping, nor is it the meal prepared the same way as it was back in the day. One thing is the same that is as long as multi-generational family's gather for meals together, the demand for more divergent flavored meal and meal components will continue to permeate in new avenues of distribution according to Johnson.
Grocerant niche mix and match bundled meal component offerings allow for increased family integration, understanding, and acceptance in less time without a requiring a cooking from scratch skill set. In the 1940's cooking from scratch was the normal. The average home cooked meal took 150 minutes to prepare. Everyone sat down at the table and enjoyed it or not but they all ate the same thing.
Battle for Share of Stomach
For a "home cooked meal" today it takes on average just under 30 minutes to prepared. In most cases at least two different entrées are served for a family of three or more. The average time spent inside a McDonalds in the 2,000 was 11 minutes.
Today, 69+ percent of all McDonald's food is sold via the drive-thru. U.S. fast-food chains are increasingly remodeling restaurants in an effort to garner additional drive-thru customers inside and increase sales, simple because the drive-thru can't hold all the cars.
Walgreens is creating and bundling distinctive differentiated food consumable's as an entity with identity by day part in a mix and match meal component format in select urban setting targeted at both the office worker for lunch and meal components for them to take home for the family dinner.
Today, the grocerant niche continues to grow with companies the ilk of New Season Market, Everytable, Central Market, Eatzi’s, Just Salads, Whole Foods, Sheetz, Wegmans, and 7-Eleven entering the fresh prepared better for you space.
Meal time is now becoming a time of convenient meal participation, with differentiation and individualization for the entire family. Safeway with its lifestyle stores are heading in the right direction however the stores are so large consumers are forced to spend more time in them than they want.
More often than not the multi-generational family today is multi-ethnic as well. Creating a demand for more varied flavors and additional cooking skill set that is simply not there. Grocery stores, Convenience Stores, Restaurants and Chain Drug Stores are all selling Ready-2-Eat and Heat-N-Eat fresh prepared food. Is your focus family dinning? Are you selling meals or meal components for Take-Out, delivery or Take-Away?
Lacking the skill set to prepared fresh prepared multi-ethnic meal components at home coupled with the time it takes to prepared a home cooked meal it is clear the buying habits of consumers will continue to evolve. Bundling mix and match meal components into a meal is one key driver within the grocerant niche. Given that most American family are comprised of multi-cultural background. The fight for within the retail food space for share of stomach will only intensify.
Supermarkets and grocery stores are expected to sell complete lines of Reay-2-E and Heat-N-Eat fresh prepared food much of it will be multi-ethnic food. That places higher expectations on grocers than restaurants or a company like Walgreens. Walgreens might just be in the perfect spot to expand fresh prepared food offerings capturing customers from both restaurants and supermarkets.
Since 1991 Foodservice Solutions® a Tacoma, WA based retail foodservice consultancy has been the global leader in the Grocerant niche need we say more? Are you looking a customer ahead? Steve@FoodserviceSolutions.us. www.FoodserviceSolutions.us