Understanding the consumer is something that
Domino’s Pizza does better than anyone other pizza company in America. This
week seeking consumer interactive brand participation Domino’s up-loaded to
their facebook.com home page the photo’s above.
Note: This is pizza is an ideation only, but
garnering attention from consumers and competitors alike. Here is what some are
saying “Uploaded to the brand’s Facebook
page, this pizza makes use of cheese as a backdrop of snow, spinach as the
leaves of the tree, sausage as the trunk, olives, red peppers and tomatoes as
decor and a yellow pepper as the star.”
Starbucks stated with online product ideations
suggestion while many scoffed at the attempt, service, quality, store “look and
feel” have all been influenced of late.
The consumer is dynamic not static allowing ones brand to grow with the
consumer is a key element in continued brand growth.
Outside eyes can
deliver top line sales and bottom line profits.
Invite Foodservice
Solutions® to complete a grocerant program assessment, brand, product placement
or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant
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