Kroger has a national footprint in the grocery sector. One of Kroger’s keys to success is
decentralization, utilizing the national halo of Kroger then leveraging
regional brand names to position it as close to the customer as it can. With
Portland, Oregon headquarter Fred Meyer, Kroger has a winner this holiday
season with its ready-2-eat holiday meal specials.
Fred Meyer focusing on Northwest holiday traditions, family
gatherings and fishing season, again this year is promoting a Mix and Match
Fresh Local Northwest Dungeness Crab bundled meal. For a limited time they offer Whole Cooked
Dungeness Crab, Signature Salad, Sonoma Chardonnay, Lounsbury Cocktail Sauce,
baked or take and bake baguette and of course butter.
In the northwest nothing say holiday like breaking bread and
crackin’ crab. Fred Meyer leverages
regional favorites, local suppliers and first of the season, into local,
favorite and happy holiday sales.
Success within the grocerant ready-2-eat and heat-N-eat niche is a
simple as crackin’ crab!
Outside eyes can
deliver top line sales and bottom line profits.
Invite Foodservice
Solutions® to complete a grocerant program assessment, brand, product placement
or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant
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