One thing we know from US Census information is that
50% of adults over the age of 18 are single.
How do they define a family meal? How often do they have a family meal?
We are in search of examples, stories, or case studies on what is a family
meal. How do you “defined” a family meal today?
We think that Grocerant prepared food components, are the foods that binds the family, can be assembled fast, and pleases everyone at the table.
What a quagmire we find
ourselves in today trying to understand: what is a family meal? This year while
looking for answers from some of the food industry leading research companies I
learned that each has a series of benchmark studies all “best in class” yet
none seems to answer or categorize: What is a family meal. Nor did any address what we found, have
witnessed or have been hearing about for three years the “new family meal
paradigm”. Here are three examples of
that shifting meal paradigm.
1. Family dinner occasions with meal components
from McDonald's & Taco Time for children 14
& 12 years old's and dinner for adults from Whole Foods prepared meal
section. This is dinner, is it a family
meal. We say yes; since they all eat
together just not the same food.
2. During a recent visit to NYC after a client
meeting we went to a business associates home ordered food-in. His wife, myself and my client we ordered
from three separate companies (Italian Chinese, Greek) one was pickup next
door. I was assured this was not unusual
in their household, this is a family dinner again.
3. Studies on Take & Bake pizza show it is the sole food item only 60% of the time. Generally complemented with prepared food
from other outlets, the ilk of Wawa, Sheetz, Safeway. Not food prepared from
scratch. This again is a family meal.
Please submit your example to Steve@FoodserviceSolutions.us or leave your example below. We think that Grocerant
prepared food components, are the foods that binds the family, can be assembled
fast, and pleases everyone at the table.
Since 1991 retail food consultancy
Foodservice Solutions® of Tacoma, WA has been the global leader in the
Grocerant niche for more Visit: www.FoodserviceSolutions.us
Me and McDonalds daily for breakfast, a sandwich and coffee sometimes oatmeal. However on Sunday hashbrowns and OJ plus everthing else.
ReplyDeleteIn these economic times, for most people, anything in a can will probably do...until tomorrow.
ReplyDeleteSnacking all day is a trend driven by millenials... the food & beverage industry sees anywhere from 7 to 10 daily meal occasions.
ReplyDeleteSo the family meal is also being transformed by social media and mobile technology. Although early on trend, people are starting to share their meal virtually.
So the family meal will be a point in time during the day, composed of traditional and small bites and possibly across borders and time zones.
A real challenge to come for the CPG food & beverage sector.