December is the single busiest
month for Great Britain’s supermarket food delivery business. Most companies have been accepting
“pre-orders” for Christmas deliver for weeks.
At Waitrose alone they have “Fifteen miles of conveyor belts, 3.7 million packets of
stuffing and thousands of 'pickers'” for food most is ready-2-eat and
heat-N-eat fresh and prepared food.
At Tesco, they
began accepting orders for deliver Christmas week in October. Sainsbury's is much the same story. Here are
some numbers this year in London alone they expect delivery of “40,000
Christmas puddings, more than a million mince pies and 35 million calories
worth of brandy butter zipping around the country”. In the US the “dotcom”
grocery business went. However look at
these numbers, it will be back.
"At Tesco,
the figures are even more eye-watering. Over the next few weeks, it expects to
sell a staggering (and slightly nauseating) 2,200 tons of turkey, 3,200 tons of
sprouts and 3.7 million packets of sausage meat and stuffing. Chocolate coins?
Two million packs. Clementines? One million nets. Given that last year saw
roughly £45m worth of its business being done online, that adds up to an awful
lot of food flying through cyberspace. It sees party food – cakes, platters,
meat selections – increase by more than 1,000 per cent…’
The online
Christmas boom is big business for food retailers. Amazon Fresh is in the
middle of the mix. I don’t think that
with the smashing success of food delivery in Great Britain that the US will
let the “dotcom” bust garner any dust.
Food Delivery is back.
Since 1991 retail food consultancy
Foodservice Solutions® of Tacoma, WA has been the global leader in the
Grocerant niche for more on Foodservice Solutions® Bing or Google Grocerants or visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant Email: grocerant@q.com
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