Monday, March 30, 2015

Dickey’s Barbecue Mix and Match Easter Feast




Nothing says Ready-2-Eat or Heat-N-Eat fresh prepared food quite like barbecue. Dickey's Barbecue Pit launched their twist on the traditional Easter Feast with a mix and match bundled of meal component favorites.
Dickey’s is the largest barbecue chain  in the U.S. and this Easter is offering the popular Barbecue Honey Ham or a complete Easter meal that feeds up to twelve family members with the option to order online for convenience. Easter hams have been a Dickey's tradition since 1952 by the way.

Roland Dickey, CEO for Dickey's Barbecue Restaurants, said "We're proud that our Barbecue Honey Ham is a holiday tradition for many of our guests across the country. It's humbling that guests continue to trust our family for their family gatherings for holidays."

Dickey's Barbecue Honey Ham is a 6-7 pound spiral cut ham that is glazed with a combination of honey and Dickey's signature hickory smoke. Dickey's Complete Easter Meal includes the Barbecue Honey Ham along with baked potato casserole, green beans with bacon, Caesar salad and a dozen buttery rolls for $99.95. The Barbecue Honey Ham is also available for individual order for $59.95.

"By offering holiday meals our guests can order from home or the office, we hope to make Easter entertaining seamless," said Christie Finley, chief brand officer of Dickey's Barbecue Restaurants, in a release. "Online ordering continues to gain popularity amongst our guests and a growing revenue stream for our brand."

Grocerant niche mix and match meal component offerings are creating new avenues of fresh food distribution for many companies.  Is your company exploring new non-traditional channels of fresh food distribution? Are you ready to drive new sales edifying your brand? We can help.

Are you trapped doing what you have always done and doing the same way.  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

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