Are you a ‘foodie’? Do you love to cook, create, and
have a burning desire to sell fresh prepared food? Are you ready for a new
career? There just might be a better way to make money in the restaurant
industry without opening a restaurant? Have you been wondering where the money
is to open a new restaurant? Are you ready to sell fresh prepared food?
100 Million
Dollars
Techcrunch recently
reported that Caviar a new food delivery start-up sold it-self to square
for $100 Million Dollars. Simply put restaurant / foodservice start-up cash is
migrating to technology start-up’s in a big way. Food customers today are Omni-channel
shoppers today. Is your brand Omni-Channel?
Foodservice Solutions®
Grocerant Guru™ stated “Restaurant customer counts continue
flat or down overall for the restaurant sector over the past four plus
years. One big reason is technology. Legacy chain restaurants once leading
customers with new forms / formats of service, food, and packaging have been
reluctant to invest in or leverage technologies that are evolving with
consumers.”
Breakdown the 4
Walls
Many legacy restaurant operators seemingly have a
“inside the four walls” mindset coupled with brand protectionism polices more
reminiscent of the 1980’s than 2015. Steven
Johnson the Grocerant
Guru™ says that kind of thinking traps a brand in a
quagmire or a footprint malaise that is unresponsive and simply not consumer
relevant today.
Customer relevance today can be found at the
intersection of Ready-2-Eat and Heat-N-Eat fresh prepared food, mobile
technology, and the 65 Inch HDTV Syndrome. Brand managers must look beyond the 4 walls,
they must not practice brand protectionism.
Brand managers that spend too much time looking back will end up with a brand selling to
yesterday’s customers today not today’s customers tomorrow.
Non-Traditional
Fresh Food Retailers Looking Outside the 4 Walls
Differentiation within the food space means familiar
not different. Restaurants are under attack not only from technology start-ups
but from Non-traditional fresh prepared food retailers eager to skim customers
from the QSR sector who’s offerings seems more a reflection of the past than
the present.
Success from non-traditional retailers the ilk of Wawa
who has invested over $650 Million dollars in Florida to build-out a new market
focusing on its legendary fresh prepared customized Hoggies is a clue to the
path forward. Then there is Sheetz a fast growing chain with its focus on quality
Made-to-Order fresh food. RaceTrac is opening a model with even greater emphasis fresh food targeting the
fast food sector.
There is a reason that
7-Eleven is the world’s largest food retail chain. They are selling more and more fresh food, they
leverage technology with consumer relevance while garner attention with free
food Give-A-Way’s.
7-Eleven is a very tough
competitor. 7-Eleven has found technology that is relevant is not always
easy. However Foodservice Solutions® team thinks
they are doing lots of things right and will garner a much larger share of
stomach moving forward.
Amazon Food
Delivery
Entrepreneurs are seeking fame and fortune targeting
anyone who eats. That my friends is all
of us. It’s a huge market. Phil Romano a serial entrepreneur and food
merchant extraordinaire who brought us Fuddruckers,
Eatzi’s
and Potato
Flats to name but a few of his concepts clearly was
inspiration for many.
That brings us to Amazon. Entrepreneurs ask how can we do something
better, faster and cheaper. There are
few merchants better at that than Amazon.
Amazon wants to start flying their drones, becoming fast flying true food delivery business reducing labor cost,
saving time and more attention and customers than any restaurant company
to-date. They are scheduled to begin testing drone delivery outside the US
later this year.
The Amazon food service working name has been Amazon Spotlight while
Foodservice Solutions® regularly blogs about Amazon fresh food we think no
company can discount Amazon’s ability to do what others dare not even dream. If
you are not an Omni-channel retailer its time to be looking into it.
New
Fast Food may be Technology Driven
Is your restaurant Full Service, Fast
Casual or amFast Food company prepared to compete? Are you positioned for yesterday’s customer today or are you
positioned for today’s customer tomorrow? Here check out these well
funded start-ups looking to eat your lunch, dinner and breakfast. You might want to call Foodservice
Solutions® for ideations, product positioning
scorecard or a brand scorecard.
Caviar https://www.trycaviar.com/
Eat24 http://eat24hours.com/
Kitchen Surfing http://www.KitchenSufring.com
Delivery Lean http://deliverlean.com/
Peachd https://www.peachd.com/
Munchery https://munchery.com/
Bite Squad http://www.bitesquad.com/
Postmates https://postmates.com/
Spoon Rocket https://www.spoonrocket.com/
Sprig http://www.sprig.com/
Amazon Spotlight https://fresh.amazon.com
Are you
trapped doing what you have always done and doing the same way. Interested in learning how Foodservice
Solutions 5P’s of
Food Marketing
can edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization?
Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more
information.
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