What
is more important than a burger via the drive-thru window? Consumer empowerment is more important and
that comes in the form of consumer choice.
Barry Schwartz wrote in his book The
Paradox of Choice “Today’s world offers us more choices but, ironically, less
satisfaction”
One
over-arching theme that has driven the rapid growth and success of the
Ready-2-Eat and Heat-N-Eat fresh prepared food space aka the Grocerant Niche is
consumers increasing demand for a food retail platform for that
includes convenient meal participation, differentiation
and individualization according to Foodservice Solutions® Grocerant
Guru™.
Today
most traditional (QSR’s), generate 64% or more of their business through the
drive-thru. Ever ask for a special order
in the Drive-thru? When you do customer
service slips at many QSR’s and most customers are asked to “pull forward, move
to the side? The line stops and the relationship slips.
That’s
not the case if the fast food outlet is a convenience store. Most C-stores do not have drive-thru’s, they
do provide customization, and enhance the experience in incremental CPG food,
food products or service inside the store.
The
same can be said for walk-in restaurants for they offer choice, with convenient
meal participation, differentiation and individualization that allows a
family to accommodate families with picky eaters, special needs, or simply want
something that their kids will eat.
Winning
back customers at walk-in restaurants can be done according to Warren Solochek, vice
president of client services at NPD Group but "Now, you've got to make it
worthwhile." Choice makes it worth
wild.
Adam
Werner, co-managing director at AlixPartners, who helped to oversee his
company's new study stated that "Millennials want to eat healthy and cheap
at the same time," Our own Grocerant Guru™ believes that its choice that
is driving consumers back into walk-in restaurants.
For
international corporate presentations, educational forums, or keynotes contact:
Steve@FoodserviceSolutions.us Grocerant Guru at Tacoma, WA based
Foodservice Solutions. His extensive
experience as a multi-unit restaurant operator, consultant, brand / product
positioning expert and public speaking will leave success clues for all. www.FoodserviceSolutions.us
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