Once again
America’s favorite furniture stores stole the hearts and minds of consumers
with it’s family focused Easter Buffet / Smorgasbord. The price was $11.49 for adults kids under
the age of 12 only $2.99. Ready-2-Eat and Heat-N-Eat fresh prepared food
continues to draw new customers, crowds, and conglomerates into the mix
creating food retail discontinuity.
Most everyone
considers IKEA a furniture store that sell furniture and some food. It’s important to point out that IKEA’s
restaurant Café Ready-2-Eat and Heat-N-Eat fresh prepared food sold $ 2 Billion
dollars of food last year. Yet, the restaurant trade industry overlooks this
consumer focused, customer favorite outstanding Grocerant niche food retailer.
IKEA serves great fresh food fast.
Again
this year IKEA’s traditional Påskbord offering included several Swedish
favorites. IKEA’s Smörgåsbord was held Friday, March 27, 2015. This brand
integrated Easter marketing helps build value for the brand. Is your company looking for new revenue
stream to edify your brands base? Ikea has found $2 Billion in revenue. The
IKEA Smörgåsbord helped here is what
they offered:
Assorted
herring
Hardboiled eggs with mayo and shrimp
Shrimp with cocktail sauce
Marinated salmon with mustard sauce
Poached salmon
Assorted cheeses
Tossed green salad
Beet Salad
Swedish meatballs
Mashed potatoes
Boiled potatoes w/dill, lingonberries
Swedish Ham
Assorted Swedish desserts and cookies
Fountain Beverages
Hot beverages
Hardboiled eggs with mayo and shrimp
Shrimp with cocktail sauce
Marinated salmon with mustard sauce
Poached salmon
Assorted cheeses
Tossed green salad
Beet Salad
Swedish meatballs
Mashed potatoes
Boiled potatoes w/dill, lingonberries
Swedish Ham
Assorted Swedish desserts and cookies
Fountain Beverages
Hot beverages
Foodservice Solutions® has helped many
industry leaders and can help any retailer identify, quantify, qualify,
opportunities within the Grocerant niche. Legacy retailers from Europe, Asia,
and North America have been helped by Foodservice Solutions™ Grocerant
Guru™. Is your team ready to garner new
revenue streams? Do you want to edify
customer brand loyalty?
www.FoodserviceSolutions.us specializes in outsourced business
development. We can help you identify, quantify and qualify additional food
retail segment opportunities or a brand leveraging marketing integration
strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche and
has been since 1991 Contact: Steve@FoodserviceSolutions.us 1-253-759-7869
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