Ready-2-Eat
and Heat-N-Eat fresh food was denied a spot at the table for the first 20 years
under the leadership of Howard Schultz at Starbucks. In fact on many occasions
Schultz would comment that Starbucks would never sell food. Great leaders show great leadership, Schultz
is one of the first to embrace Omni Channel retail and evolve Starbucks into a
restaurant success surpassing all but one company.
Technomic
reported in its 2015 Top 500 Chain Report that, Starbucks has passed Subway to
become the No. 2 restaurant chain in U.S. sales, second only to McDonald's.
Great companies evolve with consumers, Starbucks continues to evolve.
The
Top Five Chain Restaurant’s in the U.S. According to Technomic are:
Restaurant, 2014 U.S. sales (billions), change
from 2013
- McDonald's, $35.4, -1.1%
- Starbucks, $12.7, 8.2%
- Subway, $11.9, -3.3%
- Burger King, $8.6, 1.6%
- Wendy's, $8.5, -0.4%
Starbucks
understands day-parts, retail food channels, and customers much better than
many other restaurateurs, grocers, C-stores, or new non-traditional fresh food
retailers. One driving success factor
Starbucks focused on share of stomach rather than share of visit. A second driving success clue is Starbucks
evolves with consumers rather than following them.
Abandoning
brand protectionism has set Starbucks apart from the
competition. Abandoning brand
protectionism has allowed Starbucks brand to resonate customer relevance
with consumers of all ages, during all day-parts. Howard Schultz is an outstanding icon of all
Omni-channel food retailers, restaurateurs, and our leading candidate for
Grocerant retailer of the year!
www.FoodserviceSolutions.us specializes in outsourced business
development. We can help you identify, quantify and qualify additional food
retail segment opportunities or a brand leveraging marketing integration
strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche and
has been since 1991 Contact: Steve@FoodserviceSolutions.us
No comments:
Post a Comment