Once
again the American Egg Board (AEB) examined how and where we are eating the
incredible edible egg. The AEB looked at
new competition and how it's affecting where America eats breakfast.
When
John Howeth, AEB senior vice president, foodservice and egg products stated "Breakfast
all day is a definite opportunity for supermarket foodservice operations,"
Foodservice Solutions® Grocerant Guru® jumped up and declared they are talking
about our work once again. Regular
readers of this blog know that Foodservice Solutions® has been the leader in
the Grocerant niche since 1991.
Howeth
went on to say "Millennials are driving the trend for all-day-breakfast
we’re seeing at QSRs, so it's only logical they'd look for breakfast items when
they're at the grocery. Breakfast foods—especially egg-based ones—fit into any
daypart."
The
AEB study found consumers are often turning to the c-store and grocery stores
for Ready-2-Eat and Heat-N-Eat fresh prepared breakfast needs. This has hurt
Cereal manufactures and QSR restaurants.
Wawa,
Sheets, and Rutter’s Farm Stores are sector leaders
Conveniences
operators are capitalizing on breakfast's popularity to transform people
stopping for gas on the way to work into breakfast patrons. And it seems
to be working. Mintel's 2015 report, Convenience Store Foodservice,
reveals 32 percent purchased a made-to-order breakfast sandwich at a
convenience store in the last three months.
Grab-and-go
is still a required part of the c-store equation, so premade sandwiches are a
must to capture customer attention. But made-to-order has become important in
building relationships with new customers, especially millennials. Connections
are made with patrons when the store employees customize their breakfast
sandwiches. C-store managers are now required to have foodservice experience,
according to the AEB report.
Grocery stores have
one bright spot Ready-2-Eat and Heat-N-Eat fresh food
Grocery
stores began introducing prepared meals in the 1970s, but it was three decades
before the concept got real traction. Today, the grocerant niche defined buy
Foodservice Solutions® Grocerant Guru® refers to any retailer selling
Ready-2-Eat and Heat-N-Eat fresh prepared food including companies the ilk of
Walgreens, Pinkies Liquor Stores, HelloFresh and AmazonFresh. Grocery stores have upped their focus of late
and are doing a very good job of selling wide array of prepared meals, either
for eating on site or taking home, and that is there one bright spot of growth
for the sector.
Here
is an interesting note according to NPD, while QSR dinner sales have declined,
eating dinner at grocery stores rose to 1.8 billion visits annually in 2014.
Yes, I would say that the grocery sector is beginning to understand the
opportunity.
He
AEB report went on to say “freshly prepared food items are often the
highest-margin products in a supermarket. Innovation is evident in both
foodservice offerings and operations, attracting customers with heightened
expectations. Upscale deli items, trend-responsive prepared foods, soup and
salad bars, and dining areas are common at grocerants, but breakfast food
offerings are not as well represented as foods aimed at other dayparts, and
thus have room to grow, according to the study.” Will this become a disruptive force within the AM Day-Part?
Are you trapped doing what you have always done and
doing it the same way? Interested in
learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail
food brand while creating a platform for consumer convenient meal
participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information
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