Noting
say’s success quite like Grocerant niche Mix and Match meal component bundling according
to Foodservice Solutions® Grocerant Guru® and the
QSR sector leaders are now taking aim at the Convenience store sector that has
successfully stolen market share from them.
Burger
King expanded consumer choice with its price focused meal component offer of 10 chicken nuggets
for $1.49
that could be mix and matched with any other side order. They had success they
continue to drive customer frequency, top line sales, and bottom line profits with line extensions. Wendy’s 4 for $4 special is a
grocerant niche mix and match offer that is driving top line sales and bottom
line profits.
McDonald’s has had enough of C-stores and QSR competitors garnering their
core customer. In January they plan to
drive top line sales and bottom line profits with a ‘McPick,’ 2 items for $2
menu special grocerant niche meal component offering.
Last week Franchisees
of McDonald’s Corp. agreed to a new “McPick 2 for
$2” value platform. The value platform
is focused on the QSR core food consumer looking for quality, consistency,
service, great price. Which is something
that C-stores have done very well the past eight years leveraging mix and match
meal components with fresh prepared food that is deemed restaurant quality as
regular readers of this blog know.
McDonalds’s
will let customers to pick any two items from a menu of four — the McDouble,
the McChicken, Small Fries and Mozzarella Sticks — for $2. This is key that price brings sandwiches back
to the $1 price point widely considered a key element in the company’s decade
long run of success.
Companies
the ilk of Wawa, Sheetz, and Rutter’s Farm Stores have found success with
quality fresh prepared food. C-store mix
and match meal component bundling is garnering share of stomach from the QSR
and Fast Casual restaurant sectors. Let’s be clear this is a battle for share of
stomach and market share that will keep food prices low in 2016.
Invite
Foodservice Solutions® to complete a Grocerant
Scorecard or a Grocerant Program Assessment. Since 1991 www.FoodserviceSolutions.us of
Tacoma, WA has been the global leader in the Grocerant niche visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant Call:
253-759-7869 or Email: Steve@FoodserviceSolutions.us
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