When
Kim Lubel, chairman and CEO of CST Brands, introduced the refreshed new Corner
Stores and introduced its new brand promise "Simply Fresh Always
Friendly." Everyone one knew CST brands was entering the grocerant
niche with full force according to our one Grocerant Guru®.
CTS
Brands the San Antonio-based convenience store retailer unveiled its first
rebranded Corner Store built from the ground up. The store is in north San
Antonio, and the company plans to add four more in San Antonio before the end
of the year.
The
new larger CST stores will be known as Corner Store Markets and offer an
expanded selection of fresh produce, quick meal fixings and a made-to-order
food menu with pizzas, sandwich melts, soups, salads and more. These
new-format stores will also feature the already popular Corner Store kolaches,
tacos, and whoopie pies that have long been customer favorites.
Consumers
want grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food according to the company, this rebranding
initiative is based upon extensive market research that shows Corner Store's
customers want a broad range of food and beverage options, including healthy
choices, grocery staples, and fresh food prepared on-site.
Kim
Lubel, chairman and CEO of CST Brands stated "Looking to the future of our
industry, it's crucial that Corner Store continue to establish a clear retail
identity broader than our fuel offerings. Inside our stores, food and beverage
sales are a vital and stable profit generator. With this exciting brand
initiative, we are looking to not only expand those offerings, but to call more
attention to the great food, beverages and service we already offer,"…
"Ultimately, we believe this pivotal new direction will energize our
existing
Can
you imagine growing the grocerant niche by nearly 1,900 sites in the United
States and Canada and by nearly $12.8 billion in revenues? Well that is how big
CST Brands is. Success does leave clues
and CST has elevated the battle for share of stomach within an industry begging
for growth and change.
www.FoodserviceSolutions.us specializes in outsourced business
development. We can help you identify, quantify and qualify additional food
retail segment opportunities or a brand leveraging integration strategy.
Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit,
Linkedin.com/in/grocerant or twitter.com/grocerant
Contact Steve@FoodserviceSolutions.us
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