When
Royal Farms opened a new 5,166-square-foot convenience store in Hunt Valley,
Md. they wanted regular consumers to immediately recognize that the new store
Royal Farms store now offers high-end, fast-casual food in a fast-casual dining
environment. Foodservice Solutions® Grocerant Guru® stated “Royal Farms
is taking a page out of the very successful Wawa playbook and it will work”
The
new concept unit is the first of its kind for the chain. According to the press reports “the interior
features a checkout with an innovative queuing system for impulse merchandising
and speedy service. Food cues like bar-height seating along the storefront and
clean views into the store support the fast-casual concept.
The
focal point is a high-volume, on-stage kitchen and deli that offers the
retailer’s famous fried chicken; a wide variety of subs, sandwiches and wraps;
cold coffee and fruit smoothie drinks; a selection of sides like macaroni and
cheese and mashed potatoes; fresh-brewed gourmet coffee; and cold beverages.”
Royal
Farms reported that they have set and broke its daily foodservice sales record
multiple times at the new concept unit and has already learned the limitations
of many processes, equipment and workstations to the point that they have all
been upgraded.
Success
does leave clues. Grocerant niche
Ready-2-Eat and Heat-N-Eat fresh prepared food is a clue all food retailers
need to pay close attention too. Are you
breaking sales records? Do you need Outside Eyes? Contact www.FoodserviceSolutions.us or Email: Steve@FoodserviceSolutions.us for more
information.
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