Better for you Hot Dogs at Dog Haus

Today driving growth at chain restaurants, convenience stores, and dollar store, is increasingly dependent on selling plant based food according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®

Dog Haus the gourmet hot dog, sausage and burger concept, will launch custom plant-based sausages and burgers, expanding their offerings to meet every guests’ needs and tastes. With the help of plant-based powerhouses - Impossible Foods and Beyond Meat - four new menu items will be available at all 30+ Dog Haus locations nationwide, enticing vegetarians and meat-eaters alike.

Partnerships drive sales in foodservice today as your brand is searching for the new electricity to help drive the brand forward according to Johnson.

So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.

Dog Haus was conceptualized by founding partner Hagop Giragossian, along with Würstmacher Adam Gertler and chef Ilan Hall, menu items will include the Impossible Burger with pickles, lettuce, tomato, onion, white American cheese and secret sauce, and Impossible Slider with mayo, white American cheese and caramelized onions, in addition to the Beyond Brat with Beyond Sausage bratwurst, sauerkraut, caramelized onions and spicy brown mustard, and the Sooo Veggie with Beyond Sausage hot Italian, wild arugula, avocado, tomato, crispy onions and spicy basil aioli – all served on grilled King’s Hawaiian rolls. 

“We have always offered vegetarian-friendly options to ensure there is something for everyone at Dog Haus, but we knew we could take these offerings to a new level, especially in the context of today’s plant-based market,” says Hagop Giragossian, Dog Haus partner. “With our Impossible burger and slider, and Beyond sausages, even our most loyal meat eaters will think it’s the real deal.”

With these new plant-based menu items, Dog Haus stays true to its roots, using products that offer a juicy taste that looks, cooks and satisfies like meat. The Impossible burger and Beyond sausage act as the base to the vibrant and equally delicious flavor combinations Dog Haus is known for. Incorporating more plant-based dishes also speaks to Dog Haus’ overall mission of sustainably feeding everyone who walks through their doors, sourcing proteins that are of superior quality and ultimately better for the consumer.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.