Once
again, the old adage rings true if you can’t ‘beat them join them’. ShopRite
a Mid-Atlantic / Northeastern grocer recently said it has converted its
eight-piece, grab-and-go fried chicken to an antibiotic-free offering making it
a ‘better-for-you’ fried chicken in search of restaurant customer conversions
according to Steven Johnson, Grocerant Guru® at
Tacoma, WA based Foodservice Solutions®.
The ‘better-for-you’
chicken was developed with Perdue Farms, the chicken is marketed under the
ShopRite Kitchen brand, with the label sporting a “No Antibiotics Ever!” (NAE)
yellow flag and the Perdue logo.
Just like
a restaurant fried chicken that is made fresh daily, ShopRite Kitchen NAE fried
chicken is hand-breaded and cooked in trans-fat free oil. The chicken, also
available in a drumsticks-and-thighs pack, is raised cage-free, and made fresh
daily according to ShopRite.
To garner
attention ShopRite features recipe and meal ideas for the NAE fried chicken,
including Southern Chicken and Waffles, Fried Chicken Game Day Spread and
Leftover Fried Chicken Buffalo Chicken Salad on its website and blog.
ShopRite
noted that the NAE fried chicken is part of its effort to serve up convenient
and healthier meal solutions. Last April, the grocery chain launched
no-antibiotics Perdue rotisserie chicken products under
the ShopRite Kitchen NAE banner. Items include whole rotisserie chicken,
roaster breast and roaster leg quarters. The chicken is raised entirely without
antibiotics on an all-vegetarian diet.
Chain
restaurants had better look out as the price for ShopRite chicken is priced at
or below most conventional rotisserie and fried chicken offerings.
Interested
in learning how Foodservice Solutions 5P’s
of Food Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us for
more information.
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