Building a restaurant brand with a local sports team is an outstanding
platfrom to drive top line sales and bottom line proifts according to Steven
Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
So, when Portillo’s
announced a new partnership with the six-time
World Champion Chicago Bulls there was little doubt that loyal
fans of the Bulls and Portillo’s would both be winners. The Chicago icons are collaborating on a new
post-game promotion called Fourth Quarter Franks, which awards home game
attendees with a complimentary hot dog if the opposing team misses two consecutive
free throws in the Fourth Quarter. Bulls ticketholders have 48-hours to redeem
their ticket at a participating Portillo’s restaurants CEO Michael Osanloo t
for a free Chicago-style hot dog.
“Since Portillo’s was founded in 1963,
we have been proud of our strong hometown ties to the Chicagoland area,” .. “We
are excited to partner with one of the city’s most iconic sports teams, the
Chicago Bulls, and we’re thrilled to add a new way for fans
to relish this season’s home games.”
“We are
excited to kick off our new partnership with local favorite, Portillo’s, this
season,” says Matthew Kobe, vice president of business strategy & analytics
for the Chicago Bulls. “We know our fans will be excited about this promotion
and look forward to the added energy it will bring to the fourth quarter of our
home games.”
The
Fourth Quarter Franks promotion begins on Friday, November 23, with the Bulls
hosting the Miami Heat. The promotion is only eligible for Chicago
Bulls home games and can be redeemed at Portillo’s restaurants in
Illinois and Merrillville, IN. Guests can redeem the offer in-restaurant or as
part of a drive-thru order.
Do you have a
regional brand in looking to elevate your profile? Have you considered a local retailer or
sports team? Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy.
Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/
or www.twitter.com/grocerant/
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