Thanksgiving
meals for most Americans are times that families gather around the table, share
a meal, tell family stories, play basketball or football in the back yard, and
cook a home cooked meal that hopefully dazzles not frazzles the host, creating
memories that last a life time according to Steven Johnson, Grocerant Guru® at
Tacoma, WA based Foodservice Solutions®.
This year
an increasing number Millennials are starting families, buying homes, and
beginning to think about hosting their first ‘family & friends’
Thanksgiving Dinner. Kroger has
created a platform via Meal Kits that will empower millennials to cook a traditional
meal without the worry of being frazzled.
Regular
readers of this blog know that Kroger acquired Home
Chef recently and after rolling out Home Chef meals in many of their
locations; Kroger is now integrating the acquisition by offering Holiday Meal
Kits called ‘Merry Meal Kit’s in two options at select Kroger banner
locations.
The first
option is a Medium Turkey or Smoked Turkey Meal Kit. The second is a Spiral Ham Meal Kit both
meals are priced the same depending on state and location. Regular reader of this blog know that our
Grocerant Guru® has called Meals Kits training wheels for Millennials.
These
Merry Meals Kits my friends are the perfect tool to complement any Millennials
first Thanksgiving Dinner. Bravo for
Kroger. Kroger will edify its ‘banners’ relationship with one of the most
important sectors of today’s grocery shoppers Millennials.
Interested
in learning how Foodservice Solutions 5P’s
of Food Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us for
more information.
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