Sometimes life
is good and the fall McDonald’s franchisee will be happy with the return of the
McRib one of the restaurant industries best Limited Time Offers in the
minds-eye of McDonald’s
customers and franchisees according to Steven Johnson,
Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
The McRib
for those of you who do not know is a seasoned boneless pork, barbecue
sauce, onions and pickles on a hoagie-style bun – was last on menus
in November 2017; and was first launched in 1981.
Hedging
it’s bet on Q4, McDonald’s also unveiled its new value offering a $6 Classic
Meal Deal. It launches on Nov. 1 for a limited time at participating
restaurants nationwide. The $6 Classic Meal Deal is comprised of one of four
McDonald’s menu items – Quarter Pounder with Cheese, Big Mac, 10-piece Chicken
McNuggets or Filet-O-Fish – along with any size soft drink or sweet tea, a
small fries and a seasonal or apple pie.
The hedge
is the McRib will ease the pain of the PRICE hike in the meal deal from the
current industry standard of $5 a meal to $6 a meal? Regular readers of this blog know what
happened to Subway when they tried to back away from the $5 foot long that
created the customer platform of the $5 Meal Deal.
When
McDonald’s CEO Steve Easterbrook stated “The environment is competitive around
value,” he was 100% correct. Easterbrook
continued “It’s a market share fight on traffic,” “We don’t see many people out
there in the sector growing traffic. It’s a scrap. It’s a market share fight.”
The
team at Foodservice Solutions® believes McDonald’s marketing power will elevate
the dinner meal deal driving incremental sales and moving consumers from the $5
price point to acceptance of a $6 price point and not only will that be good
for McDonald’s it will benefit all fresh fast food retailers.
The
simple fact is according to Johnson in 2019 What’s good for McDonald’s will be
good for all fresh food retailers. Success does leave clues and McDonald’s marketing
messaging, limited time offers, edifying brand relevance will once again be the
platform of retail envy.
Interested in learning how Foodservice Solutions 5P’s
of Food Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us for
more information
No comments:
Post a Comment