It’s time to start saving gas as the price of
gasoline seems to be going up day after day. If you’re looking to avoid driving
around with rising gas prices but are missing the immaculate drive-thru vibes, Jack in the Box here to help by
launching its first virtual drive-thru on Tuesday via Twitch.
Until May 17, Twitch viewers can drop by the
24/7 livestream to claim free food and rewards on their way to watch their
favorite content creators’ streams and channels. The first of its kind gaming
experience will put viewers in the driver’s seat, simulating a trip through a Jack in the Box drive-thru.
In case you did not know, this program is designed
to be complementary to the Twitch viewing experience, fans can come by the
official Jack in the Box Twitch
channel and scan a QR code to earn discounted food and rewards from gaming
partners redeemable through the Jack in the Box app.
Morgan Higgins, Senior Manager Social Media
and PR at Jack in the Box, stated, “We’re excited to launch Jack in the drive-thru
and bring a new dimension of 24/7 access to our gaming customers,” ... “Our
vision is to turn our channel into the first destination for viewers on Twitch
before they tune into their favorite streams and channels. Name a better pair
than some Twitch content and our iconic two tacos.”
When you think brand relevance in an evolving
world, that will edify brand value with relevance and new electricity? According to Johnson, “Brand relevance is in part driven with innovation
in new food products in combination with new avenues of distribution all of
which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity
must be very efficient for the supply and includes such things as fresh
foods, smaller footprint, developing brands, fresh flowers, grocerant
positioning, fresh food messaging, autonomous delivery, cashier-less
retail, plates, glasses, cash-less payments, digital hand-held marketing.
All retailers to survive the next
generation of retail must embrace the artificial intelligence revolution
while simultaneously embracing fresh food that is portable according
to Johnson.
Foodservice
Solutions® team is here to help you drive top line sales and bottom-line
profits. Are you looking a customer ahead? Does your messaging look more like
yesterday that tomorrow? Visit GrocerantGuru.com for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may the clue you need to propel your continued
success.
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