Grocerant niche Ready-2-Eat and Heat-N-Eat
fresh prepared food continues to drive top-line growth and bottom-line profits
in every
sector of retail foodservice today. Consumers
have elevated fresh food for takeout, takeaway, and ToGo as a better option.
According to Steven Johnson, Grocerant
Guru® at Tacoma, WA based Foodservice
Solutions® “packaging’ is fast becoming the brand differentiator when
consumers want takeout.
Let’s once again look at some recent facts:
- Recent Grocerant ScoreCards found 81.1% of
consumers don’t know what’s for dinner at Noon, and 61.1 don’t know what’
s for dinner at 4PM %.
- Roughly 63.7% of consumers purchase prepared food items from
a retail location at least three times a month.
- 79.6% all
dinners have at least 1 grocerant niche Ready-2-Eat and Heat-N-Eat meal
component and 66.6% have two meal components.
- When asked if they wanted
to cook dinner from scratch or assemble dinner from fresh meal components
91.3 % of Gen Z chose assemble from Fresh Prepared Meal Components and
Millennials 83.4% chose meal components.
- Seventy-three percent of retail prepared food purchases are
taken to go
- Prepared food purchases are frequently a
planned purchase among 61.2% of shoppers, while 40.9% of shoppers said
they buy prepared foods on impulse. Dinner has the highest amount of
prepared food buys with 81.7% of respondents making purchases for that
meal, while lunch comes in at 76.9% and breakfast at 61.4%.
- 57.8% of consumers would like to add Alcohol to
a dinner order
Today’s consumers want grocerant niche
Ready-2-Eat and Heat-N-Eat food that travels.
Here is an example of one company that can help you edify the ‘halo’ of
better for you when it comes to food packaging. GreenDustries Corporation announced
the results of comprehensive testing that confirms the absence of PFAS
chemicals in their packaging products, the PleatPak and Magic Bag. In a search
for 28 different PFAS chemicals, Merit Laboratories tested for each which
resulted in no detection of such “forever chemicals.”
So, it was the latest set of data that strengthened
the PleatPak and the Magic Bag’s
position as a global leader in chemical-free, safe and green packaging for QSR
burgers, sandwiches and finger foods.
Regular readers of this blog know that scientists
have been sounding the alarm for several years about the pervasive dangers of
PFAS that are commonly found in food packaging from some
of the largest fast-food companies in the world. Many of these fast-food
companies note that they plan to phase out those toxic chemicals by the end of
2025. As the awareness of the hazardous PFAS chemicals is growing,
GreenDustries continues to solidify its relationship with clients around the
world and the PleatPak continue providing the most
loved, convenient, portable and Green packaging product to happy customers
worldwide.
David DuBois, CEO of Tasty Burger, stated, “We
care about our guests at Tasty Burger. A great experience starts with a tasty,
crave-able burger, and ends with an innovative packaging product.
PleatPak packaging keeps our burgers hot and our guests' hands clean. The
recent study results that have shown PleatPak wrappers are free
of 'forever chemicals' is a welcome revelation that reinforces our mission
to give our guests the best experience when eating at Tasty Burger,”.
Looking for
success clues of your own? Foodservice Solutions® specializes in outsourced food marketing
and business development ideations. We can help you identify, quantify and
qualify additional food retail segment opportunities, technology, or a new menu
product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit
us on our social media sites by clicking one of the following links: Facebook, LinkedIn, or Twitter
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