So, this Mother’s Day, KFC and Proflowers are helping customer celebrate mom like never before – introducing the Kentucky Fried Buckquet, a DIY floral arrangement that, once assembled, can be part fried chicken, part fresh flowers and altogether amazing. Now here is why that is important:
According to Steven Johnson, the first 2022 Grocerant Scorecards are out and here is some of
what they found:
1. Recent Grocerant ScoreCards found 81.1% of consumers
don’t know what’s for dinner at Noon, and 61.1 don’t know what’ s for dinner at
4PM %.
2. Roughly 63.7% of consumers purchase prepared food items from a
retail location at least three times a month.
3.
79.6% all dinners have at least 1
grocerant niche Ready-2-Eat and Heat-N-Eat meal component and 66.6% have two
meal components.
5. Seventy-three percent of retail prepared food purchases are taken
to go
6. Prepared food purchases are frequently a planned
purchase among 61.2% of shoppers, while 40.9% of
shoppers said they buy prepared foods on impulse. Dinner
has the highest amount of prepared food buys with 81.7% of respondents
making purchases for that meal, while lunch comes in at 76.9% and breakfast at
61.4%.
So, if you order a KFC Sides Lovers Meal for
Mother’s Day via the KFC mobile
app or kfc.com (offer online only, not available in restaurants)
between May 1-3 and receive a promo code to redeem your very own free Kentucky
Fried Buckquet kit from Proflowers.
The Kentucky Fried Buckquet kit from Proflowers
will include 12 colorful and vibrant roses, a glass vase, a KFC vase applique,
eight skewers (for KFC’s world famous fried chicken separately purchased and
not included in kit) and a card to tell mom just how much you love her (as if
the Buckquet didn’t do so already!).
Focusing on one of the hallmarks of the
grocerant niche mix & match bunding, the KFC
Sides Lovers Meal is ideal for Mother’s Day brunch, lunch or dinner, because
everyone gets to enjoy the side of their choice. Mom doesn’t have to sacrifice
her favorite to make everyone happy. The Sides Lovers Meal includes eight
Extra Crispy tenders or eight pieces of KFC fried chicken (Original
Recipe or Extra Crispy), four freshly baked biscuits, and your choice of three
large sides (Secret Recipe Fries, Mac & Cheese, Cole Slaw, and Mashed
Potatoes with or without gravy, and more).
You can pair the Sides Lovers Meal with a
Kentucky Fried Buckquet kit, for a DIY arrangement that you can make for mom
with the food provided by KFC and roses and supplies provided by Proflowers.
Once assembled, the Buckquet can feature KFC Extra Crispy chicken tenders
or chicken, delicately skewered and tucked into a vase alongside a blooming
arrangement of a dozen multi-colored roses that will truly make mom want
to stop and smell the fried chicken and roses this Mother’s Day.
Why “Buckquet,” you might ask? Well, like any
iconic duo (Kravis, Bennifer, Brangelina, etc.), you combine the two
icons – in this case, “bucket” and “bouquet” – to get buck∙kay.
Step 1: Between May 1-3, simply pre-order a Sides Lovers Meal
online by scheduling delivery or Quick Pick-Up on the KFC mobile app
or KFC.com for Mother’s Day weekend (or whenever you plan to celebrate!).
Don’t forget to add extra chicken to eat, if you plan to fill your
Buckquet with all eight skewers of chicken!
Step 2: Once your order is complete, check your email for a special code
and your link to Proflowers to schedule your delivery for the free Kentucky
Fried Buckquet arrangement, which will be shipped directly to you and
ready to assemble – just add chicken!
Step 3: Once you have your chicken from KFC and Buckquet roses and
assembly materials from Proflowers, assemble your own Kentucky Fried
Buckquet and surprise mom.
Step 4: Snap some pictures of her reaction and tag @kfc on social media
using #KFCMothersDay.
“A regular bouquet of flowers is a good gift
for mom, but a Sides Lovers Meal and Kentucky Fried Buckquet is a finger
lickin’ good way to take Mother’s Day from a 10 to an 11,” says Nick Chavez,
CMO, KFC U.S. “With three sides, four buttery biscuits and the unforgettable –
truly – fried chicken and flower table decoration, everybody is sure to
get something they like to eat, and mom is sure to smile.”
In case you did not know, Mother’s Day is also
KFC’s biggest day for online ordering and delivery. For the first time ever,
this Mother’s Day, KFC is making ordering easier than ever with Quick
Pick-Up on the KFC mobile app or KFC.com, with pre-orders for Mother’s Day
available starting May 1. Once an order is placed via Quick Pick-Up,
guests can head straight to the participating restaurant, park in a dedicated
VIP parking spot and go inside where their order will be hot, ready and
waiting on the Quick Pick-Up shelf. It’s the fastest way to get our
world-famous fried chicken and back to celebrating mom.
Johnson stated “that in my
minds-eye the new electricity must be very efficient for the supply and
includes such things as fresh foods, smaller footprint, developing
brands, fresh flowers, grocerant positioning, fresh food messaging,
autonomous delivery, cashier-less retail, plates, glasses, cash-less payments,
digital hand-held marketing.
All retailers to survive the next
generation of retail must embrace the artificial intelligence revolution
while simultaneously embracing fresh food that is portable according
to Johnson.
Don’t over reach. Are
you ready for some fresh ideations? Do your food marketing ideations look more
like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the
following links: Facebook, LinkedIn, or Twitter
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