Tuesday, February 11, 2014

Food Trucks Full Flavored Fuels Hand Held Food Success

Foodservice Solutions® Grocerant Guru’s 2010 white paper on the growth of Hand Held Food for Immediate Consumption received acclaim, was on target but never predicted the growth and impact that Food trucks would have on the restaurant sector or the growth of Hand Held Food Truck Food.

Researchers at IBISWorld are predicting that Food Trucks are now a 1 Billion Dollar industry on their own and will soon represent between 3 and 4 present of total restaurant revenue. The Ready-2-Eat and Heat-N-Eat fresh prepared food sector aka the Grocerant niche continues to create new points of fresh food distribution and at a billion dollars a year in sales.  Food Trucks are clearly one segment consumers are flocking too enjoying the sense of discovery, authenticity, and flavor.

The ability of location mobility and relocation by day-part creates a particular advantage for food trucks.  They have the ability to follow consumers from office spaces, weekend community events or late night college hangouts. 

Food trucks have in many cases leveraged technology to out-market legacy restaurants including QSR’s and Fast Casual Restaurants.  Many food trucks post locations, new menu items, and special offers on social media creating an under-ground buzz (of word of mouth) with office influencers and Millennials creating a customized, personalized invitation to dine.

Customer brand activation begins with an invitation.  Food trucks understand brand activation that is another reason they have reached 1 billion in sales. Successful brand management requires an inclusive strategy, executed with consumer focused innovative tactics. Non-traditional points of fresh food distribution continue to grow and garner share. Success does leave clues and the food truck sector has picked up many.  Have you?  Are you prepared to compete in an Omni-channel retail world? 

www.FoodserviceSolutions.us  specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche since 1991

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