Quick Service
Restaurants and many Quick Casual Restaurant are reporting flat sales. There are a few exceptions. However, one retail food sector is standing
out. In The 2013 Convenience Store News
Foodservice Study found seventy five
percent of chain operated convenience stores expect to see their
foodservice sales increase by the end of this year. Ready-2-eat and heat-N-eat fresh prepared
food continues to drive profitability.
When consumers like the new fresh food products (which purchase
validate) and the new fresh food items drive profitability this sector will
continue to garner share from restaurants, grocery stores, and others entering
the fray.
CSNews report found
that “profitability is up
for operators, as 60.3 percent expect to find an increased bottom-line
foodservice profit this year, compared to 54.7 percent in 2012. Nearly 30
percent expect to match last year’s profit numbers.”
The same report
found, “foodservice accounts for 14.3 percent of in-store sales and 24.2
percent of in-store gross margin dollar contribution industry wide. Overall,
foodservice sales grew 7.6 percent in 2012, with prepared food leading the
way.” Are your sales up by 7.6%? Is your market share growing?
They are winning in
traditional day parts “The lunch daypart, which falls between 11 a.m. and 1:59
p.m., is still bringing in the majority of foodservice sales in the c-store
industry (32.5 percent), followed by breakfast from 6 a.m. through 8:59 a.m.
(23.7 percent). Dinner also remains a popular daypart, capturing 15.7 percent
of sales. In addition to bringing in the most sales, the lunch daypart also saw
the most sales growth.” How is your lunch business?
Bundling mix and
match dinner items is the next focus for this sector. How long will you wait and see what are
happens next before you edify your brand, menu and position?
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization contact us via Email us at: grocerant@q.com
or visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant
www.FoodserviceSolutions.us
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